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4 stars
Microsoft Dynamics CRM 2015 — What Matters Most in the New Release
Microsoft CRM Microsoft's newest CRM release raises the bar for sales and marketing. Dynamics CRM 2015 moves the product focus to new features and improved integration among sales and marketing, and more tightly embeds Microsoft Dynamics Marketing into the CRM stack. This article shares the most important updates in the most recent Microsoft Dynamics CRM 2015 release.
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4 stars
Why Retail Strategies are in Desperate Need of Change
Retail Strategy Retail strategy is at a reset moment. Traditional factors used to create competitive advantage are no longer sufficient. Change in the retail market – driven by changes in consumer technologies, behaviors and purchasing power – require a corresponding change by retailers. Here's how retailers can adjust their retail strategy in order to capitalize on market changes.
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4 stars
How to Use Big Data in Manufacturing
Manufacturing Big Data Big data can deliver powerful insights to manufacturers to spur improved product forecasting, more successful product introductions, improvements to the supply chain and much more. When equipping products with sensors, machine generated big data can show how a product is being consumed, when maintenance is needed and when the product is approaching the end of its useful life.
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4 stars
The Future of Retail
The Future of Retail Predicting the future is generally based on speculation. However, predicting the future of retail is different. Consumers are driving the future of retail and consumer behaviors are creating vast amounts of data which can tell retailers exactly what it takes to earn and retain their business. Here are the top 7 retail strategies and disruptive technologies that define the future of retail.
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3.5 stars
How To Succeed with a Voice of the Customer Program
Voice of the Customer Getting an accurate and complete Voice of the Customer (VoC) is a pre-requisite to designing any successful customer strategy. However, most organizations struggle with creating an automated VoC program that crosses departments and bridges data siloes. Here is a 10 step framework to implement a VoC program for improvements to customer loyalty, customer spend, customer share and retention.
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3 stars
The Strategic Importance of Measuring Customer Lifetime Value
Customer Lifetime Value Customer Lifetime Value (CLV) is a forward looking performance measure that identifies customer value and upside potential, and can be leveraged to increase customer share, customer retention, margin improvement and top line revenues. But few business leaders harness this metric. Here's how to calculate CLV and put this measure to strategic use.
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3.5 stars
Mobile CRM – Why it Fails, and How to Succeed
Mobile CRM Despite a spectacular rise in smartphone and tablet adoption, mobile CRM remains sporadic and under-utilized for most businesses, and of the few mobile CRM adopters, most fail to achieve sustained user adoption and a positive ROI. Here I examine the disconnect between mobility and CRM, why so many mobile deployments don’t go well and how to achieve mobile CRM success.
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3.5 stars
What’s the Best Marketing Automation Software for Microsoft Dynamics CRM Users?
Dynamics CRM Marketing Review This marketing software review compares and contrasts the top marketing automation solutions designed to work with Microsoft Dynamics CRM. The review compares ClickDimensions, Marketo, SalesFUSION and Silverpop CoreMotives and identifies differentiation, strengths and weaknesses as they impact or benefit Dynamics CRM customers.
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3.5 stars
7 Steps to Jump Start Your Social Selling Strategy
Social Selling B2B buyers are publicly sharing their opinions about what they want and need, what they like and dislike, and what matters to them — and savvy sales professionals are using social selling techniques to act on this information and engage with these buyers before the buyers have engaged with sales competitors. Here are 7 steps to aid your social selling success.
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3.5 stars
Best Practices in Sales Pipeline Management
Sales Pipeline Sales pipeline management and optimization are tasks that many sales managers have left unchanged for years—which is unfortunate as even small adjustments in pipeline management can yield substantive growth to top line revenues. Here’s some thoughts to revisit this critical business process and some best practices in sales pipeline design, operation and maintenance.
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3 stars
Retail CRM (Finally) Comes of Age
Retail CRM For the first time since the term "CRM" emerged in 1992, retailers are adopting CRM, or more specifically Retail CRM as the underlying platform to enable retail strategies such as omni-channel communications, customer experience management, social media engagement, loyalty programs, retail marketing automation and mobility. Here's why they're doing it now, and advice in how to do it right.
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3.5 stars
The Business Mandate For Customer Experience (CX) Management
Customer Experience Customer Experience (CX) has become the go-to strategy to satisfy increasing customer demands, deliver consistent and rewarding service, retain customers and grow profitable customer relationships. The business strategy is well understood, but the execution is complex and many times elusive. Here we examine the business problem and share a proven framework to deploy a CX strategy.
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3.5 stars
The Business Case For An Integrated Revenue Cycle
Revenue Cycle When companies move beyond just a sales cycle and get to a complete lead to customer revenue cycle, they more effectively advance those leads through the pipe, increase sales wins, grow customer acquisitions and earn more revenues. But getting there isn't easy. Here we share the business case, along with a proven framework, to achieve an integrated revenue cycle.


CRM Thought Leaders In Their Own Words
More References

4 stars
The Lessons and Insights for Social CRM Success
Paul Greenberg To tackle the frequent questions surrounding social CRM planning and adoption—such as how to get started, top benefits, performance metrics, critical success factors and factors contributing to failures—we went to the source. Paul is President of The 56 Group, blogger at PGreenblog and quite literally the guy who wrote the book on customer relationship management.
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3.5 stars
Key Considerations for Social CRM Strategies and Deployments
Brent Leary Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program—including goals, benefits, challenges, fluid customer behaviors, critical success factors, common reasons for failed programs, and why SMBs are leading the charge in social CRM adoption and success.
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4 stars
Mobile CRM—Converging Trends, Best Practices & A Recommended Deployment Approach
Bill Band William (Bill) Band, VP and Principal Analyst for Forrester Research, shares highlights and best practices from his recent mobile CRM research. He also discusses specific use cases and business processes empowered by mobility, describes a five step mobile deployment approach and identifies the pitfalls to mitigate when planning your mobile CRM project.
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3 stars
All Things Cloud—CRM and the Journey to the Cloud
Michael Fauscette Michael Fauscette, Director of IDC's Software Business Solutions Group, shares research data, statistics and insight that demonstrate the factors that most influence cloud adoption by market segment and business benefit—and how IaaS, PaaS and SaaS are evolving to deliver new decision and relationship value to historically transactional business systems.
 

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