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A Community for CRM Buyers, Implementors and Practitioners is a online community focused on Customer Relationship Management strategies, software, processes and complimentary solutions.

Our purpose is to harness the best independent and objective information, advice and news to help business and IT leaders make better, faster and more informed decisions regarding CRM software purchases, deployments and post-implementation utilization. The site is free of vendor advertising and influence. We invite all to engage in our pursuit of maximizing value while reducing risk of CRM strategies and software solutions.
About CRM search

About CRM search is an information destination and community forum that helps CRM software buyers, implementors and operators make better CRM software purchase and operations decisions. Customer Relationship Management software evaluations and purchase decisions are complex and fraught with risk. Business executives and technology buyers seek the best independent analysis, useful research and tools to help make better decisions more quickly. The purpose of CRMsearch is to be an outstanding source to educate website readers in the topics of CRM software selection, implementation and post operation improvement. CRMsearch also provides in-depth coverage of related CRM software topics such as social CRM, cloud computing, open source CRM products, customer experience management, global and international CRM products by region, industry specific CRM solutions and other facets important to the community.

The community combines a focused interest in CRM strategies and solutions with a diverse community of business executives, IT leaders, practitioners, consultants, academics, media and suppliers. As a trusted source of independent, expert and balanced research, opinion and advice, the community provides first-hand experience, commentary and collaboration so that its members can share and interpret for themselves unbiased information they can use to grow their careers and businesses.

A Unique Approach to a Customer Relationship Management Community

As community facilitators, CRM search creates and syndicates research and original content. We perform 8 research projects annually in order to continually advance customer relationship management software topics with new thought and helpful analysis. As you can see throughout the website, we also curate third party content. As the volume of Web content proliferates at increasing speed, creating an intelligent and trustworthy method of gathering, filtering, organizing, extending, distributing and collectively maturing information, via an act of human expert editors, creates value for the community.

Although there is an abundance of information on the Web, it is largely fragmented, outdated, vendor biased, difficult to find or just insufficient for making informed purchase and business decisions. We seek to organize, prioritize and filter content into freely consumable information delivered by trusted and transparent sources. As curators, we seek to moderate a dynamic communications ecosystem which brings together highly fragmented conversations from analysts, influencers, bloggers, vendors, and industry commentators. Content curation goes far beyond aggregation by socializing and extending it in new and innovative ways by the community.

We seek to promote the maturation of unorganized and unfiltered content into consumable and freely available insight, by a process of:

  1. Providing a trusted, transparent and interactive communication medium;
  2. Acting as a community sponsor, creator of original content, curator for complimentary information and moderator for community socialized content;
  3. Soliciting an active stakeholder community of thought leaders, relevant experts, experienced practitioners, user customers, industry media and interested participants;
  4. Stimulating the community conversation and filtering curated and user generated content through a transparent democratization process;
  5. Thinking at a consumer level; and
  6. Evolving insight with continued research projects, analysis and findings which further evolve the topics important to the community.

More Than Journalists

We're much more than community facilitators. We're passionate and we're also a few other things.

  • As facilitators, journalists and providers of original content and research we believe in advocacy journalism, belong to the American Society of Business Publication Editors (ASBPE) and subscribe to Editorial Practices and Conduct.
  • We're committed to industry change. We know CRM strategy and methods must be and will be reinvented, CRM failure rates must be remedied and helpful content should be accessible and free.
  • We're social as we desire to tap into a much larger and more powerful community. Crowd sourcing and the benefits of community are the single greatest asset to achieve industry change.
  • We're green and we care about sustainability and the environment. If this topic interests you, check out our sustainability plan and then learn how you can get involved.
  • We're philanthropists. We embrace corporate social responsibility and give-back programs. We support and advance the Vantive Foundation with all of our assets, including our time, skills and money. Our foundation will be our legacy.

Our values are well integrated into the fabric of our organization. The company's 501(c)(3) foundation is part of our business model. As our company grows, our foundation grows in equal proportion. All staff are given paid time off to volunteer and are encouraged to invest themselves in something greater than themselves. Our goal is to change corporate philanthropy from simply writing a check to leveraging all of our assets and resources to make change.




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A complete breath of fresh air in the bogus world of online product and service review sites. Thanks for the information and your very comprehensive review."

John Vogelbacher




Finally a forum I'm pleased to participate, and not another vendor mouthpiece media marketing machine."

Robert Iden, VP of Business Development




Your articles, opinions and willingness to expose crm software weaknesses, and frankly just not be another please-everybody marketing website, makes this a valuable resource."

Kim Campbell, Customer Service Manager

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