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Aprimo Marketing Software
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Customer Segment Sales Distribution Product
Aprimo Marketing Studio for B2C Midmarket to Enterprise Direct Sales Force Marketing Operations, Multi-Channel Campaign Management and Digital Marketing
Aprimo Marketing Studio for B2B Midmarket to Enterprise Direct Sales Force Demand Generation, Marketing Operations and Performance Analysis

Aprimo Marketing Automation Software Capabilities

Aprimo provides business-to-consumer (B2C) and business-to-business (B2B) companies with on-demand or cloud-based marketing software to manage several aspects of marketing—including campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow and project management.

The company offers a broad suite of what it refers to as Integrated Marketing Management (IMM), which combines common functions such as demand generation and marketing operations management into a single application suite.

Key components and capabilities of the Aprimo Marketing Studio B2B software include:

  • Demand Generation—including campaign management, lead management, social marketing, event marketing and performance analysis.

  • Marketing Operations—including spend management, workflow and project management, marketing asset management and performance analysis

    Within the primary software modules, Aprimo MarketingStudio B2B includes software functions such as Event Planning Software, Marketing Calendar Software, MRM Marketing Resource Management, DAM Digital Asset Management, EMM Software Enterprise Marketing Management, Marketing Plans, Campaign Planning and Strategy, Brand management, Social Media Management and marketing plan software.

Key components and capabilities of the Aprimo Marketing Studio B2C software include:

  • Marketing Operations—including marketing plan management, spend management, workflow and project management.

  • Multi-Channel Campaign Management—including campaign management, event marketing, lead management and performance analytics.

  • Digital Marketing—including email marketing, social marketing and performance analysis.

While the company's marketing software crosses several high growth but loosely defined software mainstream categories—including marketing automation software, lead management software, enterprise marketing management (EMM) and marketing resource management (MRM)—it is this last category where Aprimo generally stands out from the crowd. The company has been named the only leader in the Gartner MRM Magic Quadrant for each of the last four years, although competitors Assetlink and Unica have also made the leader designation in the last few years.

The company also offers professional services, such as implementation and project definition, technical and analytic, post-implementation assistance, ongoing and proactive assistance, education, and managed/hosting services.

Aprimos marketing software platform and pricing is available according to a number of parameters that proximate company size, marketing sophistication and software utilization. Contact Aprimo for more information.





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Address 900 East 96th Street
Suite 400
Indianapolis, IN 46240
Contact +1.317.803.4300
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Aprimo Marketing Studio On Demand gives us a holistic solution for everything from automated workflow, to a digital asset library, to even keeping track of our financial information. It's allowed us to collaborate in a true partnership with our compliance organization, and we've become much more efficient because we can track everything."

Heather Grzybowski, marketing logistics coordinator, Johnson Financial Group

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