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CRM Idol CRM Idol 2012 Kicked Off!

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 By Chuck Schaeffer

Global Competition Scouts for the Next Disruptive CRM Companies

CRM Idol founder Paul Greenberg announced today the second season of competition designed to find the next disruptive, emerging CRM companies. CRM Idol is designed to expose emerging technology companies to a front office business marketplace hungry for new ideas and business processes. As Greenberg said, "Last year was great but this year will be infinitely more amazing."

The first phase of the CRM competition, which begins today, focuses on recruiting participants who must first prove their fitness for the competition by supplying basic information including company size based on revenue, years in business and availability of products. All products in the competition must be in live use and no beta products are permitted. For the full rules and to receive an application visit

Last year's finalists included Assistly, Crowd Factory, Stone Cobra and Get Satisfaction. Interestingly, less than a year later two of those companies—Assistly and Crowd Factory—were acquired by and Marketo, respectively.

CRM Idol 2012 has created a new territory to uncover rising stars in the Asia Pacific region. According to CRM Idol judge Brent Leary, "We had such as good response from the EMEA audience last year, we wanted to look at Asia Pacific this year. We found a lot of very interesting companies we didn't expect."

The competition will focus on companies that provide CRM and related solutions from major regions of the world including North and South America, Europe, the Middle East and Africa and Asia. The application deadline for entry is May 25, 2012. The contest will run through December 5, 2012 when winners from the competing regions will be announced.

While the upside is significant, the competition is intense. As Leary says, "With more contestants, this is going to be a very interesting year. More voices, more regions, more extended judges and a lot more competition." End

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This is going to be a bigger more exciting year for the industry as we discover some new emerging CRM companies."

— Paul Greenberg


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