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Chuck Schaeffer How Customer Experience Aids Customer Strategy

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CRM Video Series

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CRM & Customer Experience Discussion with Esteban Kolsky
Paul Greenberg Customer Experience is one facet of customer strategy, and along with CRM, social CRM and other customer-centric strategies and technologies contributes to a customer engagement continuum that delivers compelling benefits and competitive differentiation. In this conversation with CRM analyst Esteban Kolsky, he shares the CX business opportunity, the challenges and the path to achievement.


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