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Chuck Schaeffer How Customer Experience Aids Customer Strategy

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CRM Video Series

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Customer Experience (CX) Discussion with Lior Arussy
Paul Greenberg Customer Experience Management (CXM, CEM) analyst and thought leader Lior Arussy describes why Customer Experience (CX) has become a top business objective and explains CX strategy, trending, performance metrics and supporting technologies. He also advises how to make the transition from a company-centric business to a customer-centric organization.


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