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Oracle Eloqua Software Review |
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Eloqua is the category-defining marketing automation leader. However, that leadership is more at risk now than at any time in the last decade. The competitive landscape has ballooned and become fragmented. Venture-backed start-ups spring up with near predictability. Nonetheless, the current release of Eloqua has reconfirmed why Eloqua continues to lead the marketing automation software industry. |
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Marketo Review |
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Marketo is an aggressive up and comer in the lead management and marketing automation software industry. This hyper growth company is a thought leader, practices what it preaches, delivers impressive marketing software and backs it up with outstanding customer support. Marketo clearly aspires the top leadership position and has become the marketing software vendor to catch. |
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Salesforce.com Pardot Review |
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In our Salesforce.com Pardot review, we quickly learned there are more differences than similarities for many key marketing software evaluation criteria—the software is laser focused on its small and midsize business (SMB) target market, provides synergy with the ExactTarget application and benefits from the overall Salesforce.com branding and ecosystem. |
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IBM Marketing Cloud Review |
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IBM Marketing Software (previously Silverpop) is a digital marketing application with near equal strengths in email marketing and marketing automation—and unique strengths in geo-locational/mobile marketing and social marketing. This is one of the few marketing automation software providers with a customer distribution than spans both B2B and B2C markets. |
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Act-On Software Review |
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Act-On Software is the most recent new comer to show early success in the highly competitive marketing automation software industry. Act-On sports an appealing design and user interface, achieves ease of use and quick time to value, and has lowered the cost of ownership for many SMBs. It's missing a few standard marketing software features, but whether that's an issue depends upon your objectives. |
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HubSpot Software Review |
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HubSpot has joined the marketing automation software leaderboard, although not in the usual way. While the company's solution performs key marketing automation tasks such as lead acquisition, nurture campaigns, lead scoring, lead transfer and more, the company is a tireless advocate for inbound marketing, and offers a suite of tools to aid content creation and getting that content found on the Web. |
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Infor CRM Marketing (Epiphany) Review |
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The first E.piphany was clearly visionary. The company delivered scalable 1 to 1 marketing, marketing automation, big data analytics and more before those terms even existed. Now under the Infor banner, E.piphany—with its new moniker of Infor CRM Marketing—is returning to the marketing and analytics that made it the first de facto standard in the space. Here we evaluate Infor CRM Marketing. |
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SalesFUSION Review |
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SalesFUSION is becoming a popular SMB marketing automation solution in part because of its very strong integration and support for Microsoft Dynamics CRM, NetSuite, Sage CRM, SalesLogix and SugarCRM. Despite it's smaller price tag, the marketing software offers significant feature sets and capabilities, which we examine in this SalesFUSION review. |
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ClickDimensions Review |
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ClickDimensions is a marketing application embedded within Microsoft Dynamics CRM. In fact, it can be difficult to tell what marketing software functions are Dynamics and what are ClickDimensions—and that’s entirely the point. To maximize simplicity, the marketing software is designed and delivered as a unified or all-in-one solution. |
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Silverpop CoreMotives Review |
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CoreMotives offers marketing automation software for small and midsize businesses (SMB) that also use Microsoft Dynamics CRM. Silverpop is a two product marketing software company, positioning CoreMotives in the Dynamics CRM SMB space, and positioning is more popular Engage marketing software in the midmarket and enterprise space. |
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Greenrope—A Vendor Solution Brief |
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Greenrope offers an SMB all-in-one CRM, marketing and more solution. The CRM software gets the job done, and the social CRM is compelling, but its the email marketing and marketing automation which give this solution unique capabilities, and help small businesses acquire more customers by using software automation for digital lead acquisition, lead scoring, nurture campaigns and rich analytics. |
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Kwanzoo Engagement Marketing—A Vendor Solution Brief |
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Kwanzoo aims to increase the volume of top of funnel leads by engaging online prospects with interactive ad units—which include polls, surveys, shares, opt-ins and banners—to collectively increase online lead conversions over a variety of channels. These techniques offer increased synergy when integrated with marketing automation software systems. |
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