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Chuck Schaeffer CRM, Social CRM & Customer Experience Converge

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CRM Video Series

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CRM & Customer Experience Discussion with Paul Greenberg
Paul Greenberg Customer Experience (CX) is increasingly jockeying with Customer Relationship Management (CRM) and social CRM (sCRM) for its place in achieving customer centricity. Analyst and uber thought leader Paul Greenberg explores the intersection of CRM, social CRM and CX, explains how each influences the others and recommends how to create a customer centric business.

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