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Retail CRM Software Industry Solutions

All merchandise becomes commoditized over time thereby making product-centric retailers vulnerable. Fortunately, consumer relationships don't deteriorate over time giving customer-centric retailers a more sustainable competitive advantage. Retailers who leverage CRM to deliver relevant, personalized and contextual engagement over the channels and devices preferred by consumers will be rewarded with increased loyalty, revenues and market share. Retail Industry CRM
 
CRM Software For The Retail Industry
This retail CRM software technology channel illustrates how retailers are responding to unprecedented change with business and technology strategies such as Customer Experience (CX) Management, customer loyalty programs and systems, social business, omni-channel, mobile, clienteling, retail marketing, retail analytics and big data.


Retail CRM Strategies and Technologies
CRM Industry Software

4 stars
Why Retail Strategies are in Desperate Need of Change
Retail Strategy Retail strategy is at a reset moment. Traditional factors used to create competitive advantage are no longer sufficient. Change in the retail market – driven by changes in consumer technologies, behaviors and purchasing power – require a corresponding change by retailers. Here's how retailers can adjust their retail strategy in order to capitalize on market changes.
3.5 stars
Retail CRM (Finally) Comes of Age
Retail CRM For the first time since the term "CRM" emerged in 1992, retailers are adopting CRM, or more specifically Retail CRM as the underlying platform to enable retail strategies such as omni-channel communications, customer experience management, social media engagement, loyalty programs, retail marketing automation and mobility. Here's why they're doing it now, and advice in how to do it right.
4 stars
The Future of Retail
The Future of Retail Predicting the future is generally based on speculation. However, predicting the future of retail is different. Consumers are driving the future of retail and consumer behaviors are creating vast amounts of data which can tell retailers exactly what it takes to earn and retain their business. Here are the 7 retail strategies and disruptive technologies that define the future of retail.
3.5 stars
The Top 6 Most Effective But Least Used Retail Best Practices
Retail Best Practices Customer Experience (CX) strategies, precision marketing techniques, clienteling, consumer feedback, customer loyalty and business intelligence are untapped business growth strategies for most retailers. Here are 6 underutilized retail best practices which when effectively designed and deployed deliver impressive results before, during and after the sale.
4 stars
How to Succeed in Omni-Channel Retailing
Omnichannel Retailing Omni-channel is no longer a differentiator. It's the new norm and a cost of doing business if you expect to retain and grow consumers – especially the most loyal consumers with the highest spend. But delivering personalized and consistent conversations across channels is a complex undertaking. Here's a 10 step omni-channel strategy and deployment framework to jump start your journey.
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4 stars
The Top Performing Mobile Retail Technologies
Mobile Retail Technologies Retail sales and marketing strategies are increasingly fluid as they try to keep up with consumer movements. Effectively harnessing retail mobile technologies is an area where many retailers struggle. Here I share some good market research and several retail best practices for clienteling, mobile marketing, SoLoMo, retail mobile apps and mobile POS.
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4 stars
How to Create a Customer Loyalty Program That Works
Customer Loyalty Customer loyalty programs are an essential retail strategy to increasing customer share, margins and profitability. Unfortunately, most loyalty programs don't work. Forrester cites that 80% of retailers offer loyalty programs, however, two-thirds of them are ineffective, and only 12% to 15% of consumers are loyal to retailers. Here's a proven 10 step framework to build a loyalty program that works.
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3 stars
Solving the Retail Problem of Showrooming
Showrooming Showrooming is a retail industry disruption stemming from trends in mobility and altering consumer shopping habits. It's also a serious challenge, so in this article we take a comprehensive view to share research, understand the trends and propose both strategies and tactics to mitigate the showrooming threat and capitalize on the unique advantages available to retail stores.
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3 stars
5 Retail Big Data Examples with Big Paybacks
Retail Big Data Examples Many big brand retailers are citing big data as the source of increased consumer engagement and revenue gains. However, retail thought leaders and analysts suggest that big data is creating a digital divide between large and small retailers. My take is that big data success is less about company size, and more about creative thinking and learning from the examples of others.
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3.5 stars
A Retailers Guide to Best In Class Retail Technology Management
Retail Technology Retailers are using new types of business software to better connect with consumers and support more dynamic business conditions. Taking a holistic approach to business software and retail technology management will clearly reduce costs and deliver more agility. Here’s an IT portfolio management approach designed to manage the many types of retail technologies.
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3.5 stars
How Retail Robots Lower Stock-Outs and Increase Store Revenues
Retail Robots Research shows that out-of-stock levels are often 3 to 4 times more than reported in inventory systems. Shrink, ineffective product placement, inaccessible or misplaced merchandise, or goods that are simply not found at the point of decision contribute to poor consumer experiences and lost retailer revenues. A retail robot named Tally hopes to bring new technology to aid this pervasive problem.
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3.5 stars
CRM Retail Industry Trends in Western Europe
CRM Retail Europe Western European retailers are attracting shoppers through smart inventory choices, competitive pricing – and integrated CRM software with social CRM. In this article, analysts Forrester and IDC forecast the retail outlooks in the European Union and comment on the need for increased integration between CRM and POS, ERP and other business systems.
 
 

 

 

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