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RightNow CRM Competitors

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Reviewing the RightNow CRM Competitive Landscape

By Software Scope RightNow's sweet spot is large B2C organizations, and select vertical markets, focusing on customer service and customer experience.

Primary CRM competitors which pursue similar markets include Oracle Siebel, Oracle PeopleSoft and SAP CRM in the on-premise markets as well as Salesforce.com and Oracle CRM on Demand in the software as a service (SaaS) markets.
By Customer Size RightNow Technologies CX retains a diversified customer base in terms of company size and geographic location. However, RightNow customers tend to be middle market to enterprise customers.

The primary CRM software competitors that overlap both mid-market and enterprise include Oracle Siebel, Oracle CRM on Demand, Microsoft Dynamics CRM, NetSuite, SAP Business ByDesign and SAP CRM.
By Vertical Market RightNow CRM vertical markets include consumer electronics, financial services, gaming and entertainment, public sector and government, higher education, not-for-profit, retail and consumer goods, software, telecommunications and the travel and hospitality industries. The single largest vertical penetration for the company was high technology (22% of customer base), followed by government and public sector (21%), entertainment (14%), retail (11%), telecom (10%), travel and hospitality (6%) and financial services (5%). From a revenue standpoint, government contributes 12% of the company's revenues (with over 150 public sector customers) followed by education at 9%.

CRM competitors which also serve high technology include Oracle CRM on Demand, NetSuite, Salesforce.com and SAP CRM. Primary CRM competitors serving government include Oracle Siebel, Salesforce.com, SAP CRM and SugarCRM. The primary competitor serving higher education is Oracle PeopleSoft.
By Delivery Model RightNow CX is only delivered in the Software as a Service (SaaS) model. No private cloud or on-premises software option is available.

The primary SaaS CRM competitors for buyers seeking on demand CRM software, where customer service is a top objective, include Microsoft Dynamics CRM, Oracle CRM On Demand and Salesforce.com (with its Service Cloud).
By Geography RightNow CRM software supports multiple currency designation and is available in 33 languages, including Bulgarian, Chinese (simplified, traditional Taiwan and traditional Hong Kong), Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovakian, Spanish, Swedish and Ukrainian.

The company operates 18 worldwide offices and delivers is SaaS CRM software from five global data centers located in Santa Clara, California, Elk Grove, Illinois, London, England, Toronto, Canada and Sydney, Australia.

68% of RightNow customers are in the U.S., with 19% in EMEA and 13% in the Asia Pacific region. RightNow is sold largely through a direct sales force in North America and a combination of direct and indirect channel in the European and Asia Pacific regions.

Other global CRM solutions include Microsoft Dynamics CRM, NetSuite CRM+, Oracle CRM on Demand, Salesforce.com, SAP Sales on Demand & Business ByDesign, and SugarCRM.
By Price Point RightNow Technologies CRM software is delivered in three editions and includes a number of add-on or supplemental product offerings. RightNow software pricing begins at $110.00 per (named) user per month, putting it toward the high end of SaaS CRM products in terms of subscription pricing.

Other SaaS CRM software products also toward the high-end of pricing models include NetSuite CRM+, SAP Business ByDesign and Salesforce.com.
 

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