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Sage CRM Software Review

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Sage CRM Strengths and Weaknesses

Competitive positioning in the cloud CRM market is highlighted with the following strengths and weaknesses.

Sage CRM Strengths:

  • Sage Group plc is a strong and viable company with a 30 year track record, making it a relatively safe buy.
  • is a low cost, low risk and quick to deploy CRM solution.
  • The SageCRM user interface is easy to learn and easy to use. Information and feeds from within Sage CRM, other websites and integrated Sage ERP systems can be displayed in real-time in a single workspace or through dashboards.
  • Sage CRM offers choice in both hosted and on-premise deployment models. Because both deployment models use the same CRM code set, customers can also migrate from one delivery option to the other.
  • Packaged integration between and Sage ERP products enables cross-departmental and end to end business process support. This is particularly helpful for sales reps and CRM staff that generate quotes, take sale orders or require access to back-office customer or financial information.
  • The ability to easily and efficiently turn an opportunity into a quote and then into a sale order is uniquely strong and very helpful for field based sales professionals.
  • The Solo offline synchronization solution works well for users who travel or reside in locations with sketchy Internet connections. With Solo, the user can download their database, work offline, and synchronize with their updates when they re-establish Web connectivity.

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Sage CRM Weaknesses:

  • Narrow feature sets, particularly in marketing and customer support software modules, limit the CRM application to small and midsize businesses.
  • A lack of social CRM and social media tools will hinder companies looking to leverage social monitors and engage prospects and customers in social networks and other online social channels.
  • The Sage CRM brand is not well marketed and is not a strong brand—particularly in the U.S. This may result in Sage CRM continuing to fall further behind cloud CRM competitors such as Microsoft Dynamics CRM, Oracle CRM on Demand, and SugarCRM.
  • A single data center location in Dublin inherits risk of downtime. Most SaaS CRM vendors operate multiple, live production data centers in parallel, with active/active data exchange between them for real-time fail-over in the event of disaster or business interruption.
  • Sage mobile CRM takes a lowest common denominator approach which only delivers HTML and JavaScript to the user's web browser. This facilitates usage across mobile devices, however, fails to take advantage of any particular mobile operating system or device. This approach may be helpful to IT shops wanting to support multiple mobile devices for their staff, however, will likely result in push back from users who have become accustomed to the native user experiences provided by their Blackberrys, iPhones and Androids.

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