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SugarCRM Competitors

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Reviewing the Sugar CRM Competitive Landscape

By Software Scope SugarCRM offers a broad and highly customizable open source software as a service (SaaS) or on-premise CRM suite.
Among the open source CRM competitive landscape, SugarCRM is a clear leader. However, there are other legitimate open source competitors such as CentraView, Compiere, Concursive, Opentaps, SpendidCRM, vTiger, XRMS and Xtuple. Refer to the Top 10 Open Source CRM Systems for reviews on each of these open source CRM competitors.
Other comparable non-open source solutions include Microsoft Dynamics CRM, NetSuite CRM+, Oracle on Demand and Salesforce.com.
By Customer Size SugarCRM retains a diversified customer base but the company's CRM solutions cater in largest part to the small and midsize business (SMB) market.
Primary SMB competitors in this space include NetSuite CRM+, Salesforce.com's Professional Edition and to a lesser extent Zoho.
By Vertical Market Similar to Microsoft Dynamics CRM and SAP's Business ByDesign, SugarCRM does not directly focus on industry-specific solutions, however, empowers partners with its application development platform and open source foundation to develop industry specific extensions. The company also uses its online SugarExchange marketplace to promote partner solutions.

As referenced, primary competitors with a similar vertical market software strategy include Microsoft's Dynamics Marketplace, NetSuite's SuiteApp.com, SAP's Business ByDesign ecosystem and Salesforce.com's AppExchange.

SugarCRM products have acquired concentrations of customers in the following industries: Communications, Financial Services, Healthcare, Government/Public Sector, Professional Services, Manufacturing, Technology and Retail/Distribution. With its open source foundation, SugarCRM accommodates public sector goals regarding open data and open government. In fact, many times SugarCRM wins public sector and government deals over proprietary CRM vendors simply because they are the only open source solution.

CRM vertical solutions are generally more limited than those from enterprise wide application providers such as NetSuite and SAP as the bulk of Sugar CRM industry solution functionality and business processes are limited to front office, customer facing CRM operations.

By Delivery Model SugarCRM is available in both the Software as a Service (SaaS) and on-premise models.
Primary CRM competitors who also offer choice in deployment include Microsoft Dynamics CRM and Oracle CRM on Demand.
By Geography SugarCRM supports multi-currency and is available in 22 languages, including: Bulgarian, Chinese, Czech, Danish, Dutch, Estonian, French, German, Hebrew, Hungarian, Italian, Japanese, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Turkish, plus UK English and American English. The version 6 CRM product added support for right-to-left (RTL) languages to allow for Hebrew and Arabic language translations. The global partner community has translated Sugar into over 40 languages.

Nearly all SugarCRM sales outside of North America are made through the channel and there are several channel managed data centers hosting SugarCRM in various countries.

Other global CRM solutions include Microsoft Dynamics CRM, NetSuite CRM+, Oracle CRM on Demand, RightNow, Salesforce.com and SAP Sales on Demand and Business By Design.

By Price Point Sugar CRM is one of the lowest cost CRM solutions among the market leading players.
The primary competitors of similar price points are Microsoft Dynamics CRM at $34.00 per user per month, Salesforce.com's Professional Edition at $65.00 per user per month and Oracle's CRM on Demand at $75.00 per user per month.
 

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