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IBM Unica Coverage

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Unica Headlines

  Unica Named Visionary in Gartner Magic Quadrant For Enterprise Marketing Management (MRM)
Gartner Unica was positioned in the "Visionaries" quadrant of Gartner's "Magic Quadrant for Enterprise Marketing Management" published October 14, 2010. According to Gartner, "EMM encompasses the business strategies, process automation and technologies required to effectively operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance." Go To ... Go To
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  IBM Completes Acquisition of Unica Corp
IBM Through Unica, IBM is acquiring enterprise and cloud marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM hopes to enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures." Go To ... Go To
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  Unica Named Leader in Gartner Magic Quadrant For CRM Multichannel Campaign Management
Gartner Unica was positioned in the leaders quadrant of Gartner's "Magic Quadrant for CRM Multichannel Campaign Management." Gartner, Inc.'s "Magic Quadrant for CRM Multichannel Campaign Management" report, by Adam Sarner, published May 13, 2010. Leaders reportedly do considerably better in campaign management and integration with e-marketing. Go To ... Go To
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  Unica Releases "The State of Marketing 2010" Survey Results
Unica Unica partnered with independent research company Salloway & Associates and found that marketers view turning data into actions as a top issue, see IT as their number one technology bottleneck, believe contact optimization will be the fastest growing marketing technology and see emerging channels such as mobile, rich media, and social media as being adopted very quickly. Go To ... Go To
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  Unica Named Leader in Gartner Magic Quadrant For Marketing Resource Management (MRM)
Gartner Unica was positioned in the "Leaders'" quadrant of Gartner's "Magic Quadrant for Marketing Resource Management" report, by Kimberly Collins, published February 19, 2010. According to the report, leaders in MRM deliver breadth and depth of functionality on large and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Go To ... Go To
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  Unica Positions as Leader in Forrester Cross-Channel Campaign Management (CCCM)
Forrester Unica was cited as a leader in the independent report "The Forrester Wave: Cross-Channel Campaign Management, Q4 2009." Unica ranked highest overall among the CCCM vendors evaluated. Forrester recognized Unica's platform depth, strategy, and strong roster of clients and highlighted capabilities for campaign design, optimization, cross-channel integration, and data management. Go To ... Go To
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  Forrester Research Positions Unica as Leader in Web Analytics
Forrester Unica was cited as a leader in the independent report "The Forrester Wave: Web Analytics, Q3 2009." As noted in the report, "[NetInsight] is one of the most flexible and customizable offerings evaluated. NetInsight excels at reporting and analysis, scoring perfect marks in the categories of scenario/funnel analysis, visitor segmentation, and ad hoc analysis." Go To ... Go To
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About Unica

Unica is an enterprise marketing management (EMM) software solution and part of IBM's software solution group.

 


 


Quote

With Unica Interact, we are able to arm our call center and retail representatives with the highest-impact offers - in real time - so that we can extend and expand our customer relationships."

~ SingTel

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