CRM Library :: Marketing Software and Lead Management System Articles

	A Primer To Marketing Automation Software (MAS)
	Marketing automation software that is integrated with CRM software eliminates many time-consuming yet vital tasks, automates both atypical and commonly recurring business processes, advances sales prospects to become sales ready leads, provides analytics to measure benefits and results, and ensures closed-loop visibility around acquiring new customers.
	Marketing-as-a-Service (MaaS)
	Just when marketing automation software is becoming an accepted add-on to CRM applications, software vendors are upping the ante, delivering growing capabilities as a service. This newest cloud category of Marketing as a Service (MaaS) is an evolution of the marketing automation software provided by technology vendors like Aprimo, Eloqua, Marketo, Silverpop and Uniqua.
	Just What Is Marketing Automation Software?
	In a world of increasing competition, shrinking customer bases and eroding margins, savvy marketers are using new marketing automation software to automate lead management processes such as lead acquisition, nurture campaigns, lead scoring, customer segmentation, customer data integration (CDI) and marketing analysis.
	Tips and Tricks to Improve Test Marketing and Improve Campaign Results
	The most successful marketers are the ones constantly testing the responses to their marketing campaigns. Testing results in incremental improvements over sustained periods of time which then drive better campaigns with tighter focus and improved response rates. Yet most companies don't perform marketing tests.
	What Exactly is a Marketing Automation System?
	According to Forrester Research, marketing capabilities have been largely under served from traditional CRM providers, thereby giving a new breed of marketing automation suppliers a sizable market void to satisfy. These new marketing systems automate everything from lead acquisition to landing page creation to automated nurture campaigns with flexible scoring and lead distribution.
	Integrating Marketing Strategies with CRM Systems
	CRM solutions have found a new strength for forward thinking marketers. Instead of just recording and making sense of transactional data, CRM solutions can be used to create, synthesize, correlate and display the data in visual presentations that identify patterns, relationships and new sale opportunities. The effect is a more direct integration between marketing strategy and CRM.
	Six Steps to Increased Customer Loyalty
	Using your CRM software 360 degree holistic view of the customer relationship you can aim targeted offers at highly specific segments of your customer base to build customer loyalty, deliver relevant messaging, grow customer share and retain more of your customers. Consider the following 6 step approach to use targeted offers to increase customer loyalty.
	What Exactly is a Chief Customer Officer (CCO), and Do I Need One?
	The idea of a Chief Customer Officer has been growing slowly but steadily over the past decade. Only a handful had the role and title of CCO five years ago, including thought leaders Monster.com, Sun Microsystems and Cisco. Although CCO's don’t all have the same responsibilities, they tend to focus on customer acquisitions, retention, service and relationships.
	Control Group Marketing : The Benefits of Doing Nothing With Your CRM
	Even without CRM software or marketing analytics, there's a simple way to track the impact of your campaigns. Using marketing control groups, you can select and exclude a random sample from your campaign's marketing list, measure the targeted population results and identify the difference, as well as the halo effect.
	Automating Campaign Management with CRM Applications
	A well-run Customer Relationship Management system can help you avoid traditional marketing campaign challenges while improving campaign response rates, conversion rates and marketing ROI. For example, when marketing with CRM and delivering targeted messages to segmented buyers, email reads increase by 200% or more.
	Six Steps To Improved Data Quality and More Effective Marketing
	As marketing becomes more focused, pervasive and customer centric, and as campaigns become more sophisticated in using more data points, leveraging clean, complete and accurate data becomes more critical to achieving results. To maximize campaign effectiveness and marketing budget ROI, consider the following six best practices to marketing data management.
	Three Principals For Drip Marketing Campaign Success
	By applying messages over a prescribed period of time in calculated intervals and in a progressive sequence, drip marketing campaigns help build customer awareness for your company and products and systemically move the customer into an active sales cycle when they are ready to buy. Marketing drip campaigns also deliver increased response rates with less executional effort.
	Five Ways To Approach the "Demographic of One"
	In marketing pursuits marketing one to one is an ideal destination. That is, each marketing flight is precisely targeted to the needs, buy criteria or maximum receptivity of each customer recipient. The theory behind the demographic of one is that the more closely you hone your campaign to your target, the more likely it is to produce the desired response.
	Marketing List Management & CRM Software
	Marketing lists are the lifeblood of conventional marketing. Marketers use lists to outreach new prospects, keep track of customers, follow prospects through the nurture process and manage campaigns that contact their prospects and customers. However marketing lists can also be tedious and time-consuming to manage. That's where CRM software can add value.
	Mining The Marketing Database For Lost Opportunities
	We all know its less costly and far less time consuming to sell to existing customers when compared to new customers, but many marketers fail to recognize its also less costly to sell to former prospects and customers than new accounts. Consider this 11 step process to marketing mining and adding new life to old prospects.
	Direct Mail Marketing is Dead - Long Live Direct Mail Marketing
	I'm surprised at the number of marketers who suggest direct mail no longer has a place in the marketing mix. Retailers continue to show impressive returns with their paper based catalogues and those old school direct mail marketers continue to show innovation - and impressive response rates - with odd-sized and unusual form factor mail pieces. More ...