Posts by ctschaeffer@gmail.com
The Business Case for CRM
A CRM Business Case with research findings that show the CRM financial impact to company revenues, profits and CRM ROI.
Read MoreA CRM Implementation Plan to Lower Time, Cost and Risk
A proven and repeatable 7 step CRM implementation plan to reduce project risk and maximize CRM implementation results.
Read MoreHow to Create a Winning CRM Strategy
A CRM strategy implementation framework to increase user adoption, grow customer relationships and improve technology ROI.
Read MoreWhat’s the ROI for CRM? CRM ROI Research Findings
Research shows the CRM ROI is 211%, on average, but can surge to 3 times that figure based on software utilization and user adoption.
Read MoreCRM 2.0
The CRM 2.0 Framework is a 4-step process to get much more value from your existing CRM software investment and surge your CRM ROI.
Read MoreThe User-First CRM Implementation Method
The 8 User-First building blocks that deliver higher user adoption, improved business outcomes and the most successful CRM implementations.
Read MoreThe Future of CRM
The next generation of CRM software will transition from data management to customer relationships and a whole lot more. Here is the future of CRM.
Read MoreHow to Design Your CRM 360 Degree Customer View
How to create a 360 degree customer view to improve customer relationships and increase customer share, loyalty and retention.
Read MoreCRM optimization — Get More Value from Your CRM System
CRM optimization best practices to increase CRM value by using more of the technology to improve user, customer and business outcomes.
Read MoreCRM Selection Insights
The most powerful CRM Software Selection Insights to save time, lower risk and choose the best CRM for your business.
Read MoreDesign Thinking for CRM
How design thinking for CRM achieves the most important and highest payback user, customer and company outcomes.
Read MoreThe CRM Maturity Model
The CRM Maturity Model is a 4 phase continuum to better engage customers, grow customer share, keep customers longer and improve ROI.
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