Posts by ctschaeffer@gmail.com
How To Create CRM Governance That Works
A 4 step process to create a highly effective CRM Governance Framework — for effective project delivery and improved business outcomes.
Read MoreWhat is CRM?
Contrary to some popular belief, CRM is not software. CRM is a business strategy to grow mutually beneficial and profitable customer relationships.
Read MoreMarketing Analytics Consulting Insights
A marketing analytics consultant shares the four most important best practices to convert marketing data into marketing insights.
Read MoreCRM Selection Process
A proven CRM Software Selection process to reduce time and risk and find the best CRM software for your company.
Read MoreCRM Business Intelligence Best Practices
The 3 BI best practices to transform data from a byproduct to an information asset and increase customer and company financial results.
Read MoreCRM Optimization — Expand CRM Value and Increase Sales Results
5 CRM optimization best practices to improve sales productivity, grow the pipeline, increase sales conversions and grow customer share.
Read MoreThe Importance of Measuring Customer Lifetime Value
Customer Lifetime Value (CLV) calculations, best practices and use cases to maximize top line revenues and bottom line earnings.
Read MoreCRM RFP: Valuable Discovery or Waste of Time?
Most CRM RFPs fail to differentiate CRM software solutions. Here are the CRM RFP failures, fixes and alternatives to do better.
Read MoreCRM Market Share Report
The CRM Market Share Report measures the size of the market, forecasts market growth and ranks the top 5 CRM vendors.
Read MoreCRM Change Management
CRM change management best practices and a step by step step Change Management Framework for CRM software implementations.
Read MoreWhy CRM Fails
The top reasons for CRM failures, and the strategies, best practices and methods to prevent these challenges.
Read MoreCRM Strategy Best Practices
4 CRM strategy best practices to maximize user adoption, business process automation, customer objectives and technology ROI.
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