The CRM Maturity Model

CRM Maturity Model

The CRM Maturity Model is a 4 phase continuum to better engage customers, grow customer share, keep customers longer and improve ROI.

Read More

What is CRM?

How

Contrary to some popular belief, CRM is not software. CRM is a business strategy to grow mutually beneficial and profitable customer relationships.

Read More

CRM Change Management

Change Management

CRM change management best practices and a step by step step Change Management Framework for CRM software implementations.

Read More

Why CRM Fails

How

The top reasons for CRM failures, and the strategies, best practices and methods to prevent these challenges.

Read More