CRM Blog

CRM Best Practices, Research Insights and Expert Opinions
Subscribe to our blog
Sign up to get the latest insights delivered to your inbox
Thanks for your subscription. You will be sent blog notifications by email. Your email address will be used for no other purpose than new blog notifications.
The Business Case for CRM
A CRM Business Case with research findings that show the CRM financial impact to company revenues, profits and CRM ROI.
Read MoreA CRM Implementation Plan to Lower Time, Cost and Risk
A proven and repeatable 7 step CRM implementation plan to reduce project risk and maximize CRM implementation results.
Read MoreHow to Create a Winning CRM Strategy
A CRM strategy implementation framework to increase user adoption, grow customer relationships and improve technology ROI.
Read MoreWhat’s the ROI for CRM? CRM ROI Research Findings
Research shows the CRM ROI is 211%, on average, but can surge to 3 times that figure based on software utilization and user adoption.
Read MoreThe User-First CRM Implementation Method
The 8 User-First building blocks that deliver higher user adoption, improved business outcomes and the most successful CRM implementations.
Read MoreThe Future of CRM
The next generation of CRM software will transition from data management to customer relationships and a whole lot more. Here is the future of CRM.
Read MoreHow to Design Your CRM 360 Degree Customer View
How to create a 360 degree customer view to improve customer relationships and increase customer share, loyalty and retention.
Read MoreCRM optimization — Get More Value from Your CRM System
CRM optimization best practices to increase CRM value by using more of the technology to improve user, customer and business outcomes.
Read MoreCRM Selection Insights
The most powerful CRM Software Selection Insights to save time, lower risk and choose the best CRM for your business.
Read MoreDesign Thinking for CRM
How design thinking for CRM achieves the most important and highest payback user, customer and company outcomes.
Read MoreThe CRM Maturity Model
The CRM Maturity Model is a 4 phase continuum to better engage customers, grow customer share, keep customers longer and improve ROI.
Read MoreHow To Create CRM Governance That Works
A 4 step process to create a highly effective CRM Governance Framework — for effective project delivery and improved business outcomes.
Read MoreWhat is CRM?
Contrary to some popular belief, CRM is not software. CRM is a business strategy to grow mutually beneficial and profitable customer relationships.
Read MoreMarketing Analytics Consulting Insights
A marketing analytics consultant shares the four most important best practices to convert marketing data into marketing insights.
Read MoreCRM Selection Process
A proven CRM Software Selection process to reduce time and risk and find the best CRM software for your company.
Read MoreCRM Business Intelligence Best Practices
The 3 BI best practices to transform data from a byproduct to an information asset and increase customer and company financial results.
Read MoreCRM Optimization — Expand CRM Value and Increase Sales Results
5 CRM optimization best practices to improve sales productivity, grow the pipeline, increase sales conversions and grow customer share.
Read MoreThe Importance of Measuring Customer Lifetime Value
Customer Lifetime Value (CLV) calculations, best practices and use cases to maximize top line revenues and bottom line earnings.
Read MoreCRM RFP: Valuable Discovery or Waste of Time?
Most CRM RFPs fail to differentiate CRM software solutions. Here are the CRM RFP failures, fixes and alternatives to do better.
Read MoreCRM Market Share Report
The CRM Market Share Report measures the size of the market, forecasts market growth and ranks the top 5 CRM vendors.
Read MoreCRM Change Management
CRM change management best practices and a step by step step Change Management Framework for CRM software implementations.
Read MoreWhy CRM Fails
The top reasons for CRM failures, and the strategies, best practices and methods to prevent these challenges.
Read MoreCRM Strategy Best Practices
4 CRM strategy best practices to maximize user adoption, business process automation, customer objectives and technology ROI.
Read MoreSubscribe to our blog
Sign up to get the latest insights delivered to your inbox
Thanks for your subscription. You will be sent blog notifications by email. Your email address will be used for no other purpose than new blog notifications.