CRM Blog
CRM Best Practices, Research Insights and Expert Opinions
The Business Case for CRM
A CRM Business Case with research findings that show the CRM financial impact to company revenues, profits and CRM ROI.
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A CRM Implementation Plan to Lower Time, Cost and Risk
A proven and repeatable 7 step CRM implementation plan to reduce project risk and maximize CRM implementation results.
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How to Create a Winning CRM Strategy
A CRM strategy implementation framework to increase user adoption, grow customer relationships and improve technology ROI.
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What’s the ROI for CRM? CRM ROI Research Findings
Research shows the CRM ROI is 211%, on average, but can surge to 3 times that figure based on software utilization and user adoption.
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The User-First CRM Implementation Method
The 8 User-First building blocks that deliver higher user adoption, improved business outcomes and the most successful CRM implementations.
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The Future of CRM
The next generation of CRM software will transition from data management to customer relationships and a whole lot more. Here is the future of CRM.
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How to Design Your CRM 360 Degree Customer View
How to create a 360 degree customer view to improve customer relationships and increase customer share, loyalty and retention.
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CRM optimization — Get More Value from Your CRM System
CRM optimization best practices to increase CRM value by using more of the technology to improve user, customer and business outcomes.
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CRM Selection Insights
The most powerful CRM Software Selection Insights to save time, lower risk and choose the best CRM for your business.
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Design Thinking for CRM
How design thinking for CRM achieves the most important and highest payback user, customer and company outcomes.
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The CRM Maturity Model
The CRM Maturity Model is a 4 phase continuum to better engage customers, grow customer share, keep customers longer and improve ROI.
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