CRM Blog

CRM Best Practices, Research Insights and Expert Opinions
A 5 Step CRM Evaluation Checklist
Use this consultant’s CRM selection checklist to choose the best fit CRM software solution for your company in the shortest time.
Read MoreYour CRM System is also an Innovation System
See why your CRM software is an ideal innovation information system and how to apply CRM data to create innovative products and services.
Read MoreA Better Way to Forecast CRM Project Value
Many proposed CRM projects make loose or unsubstantiated claims. Here’s a better way to forecast measurable CRM benefits and IT payback.
Read MoreCRM Consolidation — Getting to an Enterprise Wide CRM
Here is how a CRM consolidation should merge multiple CRM systems from decentralized business units into an enterprise wide CRM application.
Read MoreHow to Measure Customer Centricity
How companies can measure customer centricity and directly impact company objectives such as revenues, margins and profits.
Read MoreCRM Optimization Roadmap
CRM best practices and specific examples to optimize CRM software and increase business benefits and technology ROI.
Read MoreHow To Get More Payback From Your CRM Software Investment
How to increase top line revenues, decrease costs, improve customer relationships and get more payback from your CRM software investment.
Read MoreFour Ways to Quickly Advance Your CRM
Here are four proven methods to increase staff productivity and get more ROI from your CRM software investment.
Read MoreThe CRM Journey: From Deployment to Continuous Improvement
Advancing CRM software is a journey that requires constant care and feeding. Go live marks the transition from deployment to execution.
Read MoreTaking Your CRM System To The Next Level
How to use new capabilities such as social media integration, mobility and customer analytics to take your CRM system to the next level.
Read MoreSalesforce ROI Research Findings
Research shows that Salesforce ROI is 314%, on average, but can surge up to 789% based on software utilization and user adoption.
Read MoreCRM Implementation Roadmap
The 8 critical success factors that ensure CRM success and should be included in your CRM implementation roadmap.
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