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CRM Best Practices, Research Insights and Expert Opinions
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CRM Data Conversion Best Practices
Electronic data conversions routinely result in project delays to CRM implementations. Here are the best practices to prevent this problem.
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Why CRM Implementations Fail – and how not to
The top 5 causes of CRM failures and the CRM software implementation success factors to avoid disappointment.
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CRM Software Benefits that Deliver the Biggest ROI
The business case for a CRM software purchase must demonstrate clear ROI. Here are the top CRM benefits that produce the biggest ROI.
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Innovation Portfolio Management
How innovation portfolios minimize risk, allocate resources pursuant to prioritized objectives and maximize financial payback.
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How to Succeed in Omni-Channel Retailing
A 10 step omni-channel retail strategy and deployment framework to improve the retailers brand, consumer engagement and revenue growth.
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Innovation Dashboards and Metrics
The four innovation dashboards most needed to demonstrate clear prototyping progress toward market success.
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Customer Experience Defined
We define Customer Experience Management and explain the strategies, processes and software to achieve customer and company benefits.
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Customer Experience Tools
Businesses that implement Customer Experience strategies, policies and software tools reap increased upsell, customer share, referrals and ROI
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Retail CRM Software (Finally) Comes of Age
How Retail CRM software is driving customer experience strategies, omni-channel engagement, loyalty programs and retail marketing automation.
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From CRM to Customer Experience Management
Customer experience management (CXM) is not just repackaged CRM. CXM marks a shift from internal to external customer engagement.
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How To Solve the Retail Problem of Showrooming
The strategies and tactics to mitigate the retail showrooming threat and turn this challenge into an opportunity.
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Mobile Retail Execution
Mobile retail best practices for clienteling, mobile marketing, SoLoMo, retail mobile apps, mobile POS and more.
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Customer Experience Technology Solutions
Learn how Customer Experiences impact business performance, and the technology businesses can use to deliver differentiated experiences.
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CPG Strategy Imperatives
CPG companies that step up their business strategies to improve customer experiences and agile supply chains will become the biggest winners.
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A Retailers Guide to Best-in-Class Retail Technology Management
How smart retailers are changing their software technology management to better support users, customers and more fluid business strategies.
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Does CX Need Customer Experience Software?
When implementing a customer experience strategy, do you need customer experience software, or can you use CRM software?
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7 Steps to a Customer Centric Company
A 7 step plan to achieve a customer-centric business model that aligns with what customers really want, not what you think they want.
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Public Sector CRM
With government CRM, or Constituent Relationship Management, you must align citizen incentives with the CRM program to achieve success.
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What Does Open Source CRM Success Look Like? Ask Estes Inc.
Estes is a case study example in why and how open source CRM software can deliver unique benefits and compelling value for businesses.
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How Retail Robots Decrease Stock-Outs and Increase Store Revenues
How retail robots are lowering stockouts, decreasing labor cost, increasing customer experiences and growing retailer revenues.
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SAP and Customer Experience Technology
Here is how SAP is supporting Customer Experience Management (CXM or CX) by linking CX strategies with application software.
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311 CRM Systems Improve Citizen Services and Trust
CRM software is frequently being used for city 311 services. Here are the top 311 system capabilities and citizen benefits.
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