CRM Blog

Innovation Portfolio Management

How innovation portfolios minimize risk, allocate resources pursuant to prioritized objectives and maximize financial payback.

A CRM strategy implementation framework to increase user adoption, grow customer relationships and improve technology ROI.

Customer Lifetime Value (CLV) calculations, best practices and use cases to maximize top line revenues and bottom line earnings.

An Aberdeen research report reveals the reasons companies’ sales cycles are too long and the 6 methods to systemically reduce sales cycles.

A nurture marketing strategy and nurture campaign best practices to double the number of qualified lead acquisitions.

Here’s how marketing automation software can deliver more and better leads to the salesforce and show impressive marketing ROI.

Here are 5 Retail Big Data examples that deliver big paybacks.

The four innovation dashboards most needed to demonstrate clear prototyping progress toward market success.

Customer Experience has become a top business objective. Here we share CX research findings and a proven framework to achieve a CX strategy.

Here are the 7 steps to jump start your social selling strategy and improve your overall sales opportunity win rates and sales success.

The advantages, disadvantages and differences between Agile and Waterfall CRM implementation methods.

A 10 step lead scoring framework to accurately calculate lead scores and determine when a sales lead is ready to buy.