CRM Blog

How to shift your product pricing, using a price and demand elasticity model, to create significant and sustained revenue growth.

6 social media marketing best practices to acquire more targeted leads, grow the sales pipeline and accelerate company revenues.

How to design marketing automation software to acquire more and better sales leads and grow marketing sourced revenues.

A proven approach to selecting the marketing automation software that brings the best fit and highest payback to your company.

How to build more effective loyalty programs using CRM tools to create customer segments, precision targeting, ranked messaging and more.

Marketing control groups are a campaign best practice to improve and prove campaign performance and financial impact.

Here is the 6 step plan to improve customer data quality for more accurate prospect targeting and increased marketing campaign performance.

Chief Customer Officers are the internal advocates for the company’s customers. Learn the benefits, job description and risks for this role.

Best Practices to engage and win-back inactive accounts and former customers. A low investment, high return marketing program.

Steps and best practices to use test marketing to add measurable and sustained success to your marketing campaigns.

Learn how CRM systems integrate sales and marketing data to improve campaign response rates, conversion rates and marketing ROI.

A 5 step sequence to deliver precision marketing campaigns that achieve the highest response and conversion rates possible.

Use CRM software to clean and improve customer data for more relevant and precise distributions and improved marketing campaign conversions.

Learn how Marketing Automation Systems automate the acquisition, nurturing, scoring and forwarding of sales-ready leads to the sales force.

Marketing as a Service providers bring specialized skills and advanced marketing technologies to improve lead generation programs.

Here’s why drip marketing campaigns and nurture campaigns outperform single event marketing campaigns and do it with less effort.

CRM capabilities such as marketing campaign automation and business intelligence reporting are dramatically improving marketing strategies.

This independent Blueshift review evaluates the marketing software competitive strengths and weaknesses.

Adobe Marketo shows innovation in the forms of lead and content scoring, customer engagement and ease of use in the marketing software market