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 Chris Bucholtz Chris Bucholtz


Chris Bucholtz is Editor-in-Chief of CRM Outsiders and leads analyst relations for SugarCRM.

Chris is a long time journalist, blogger and CRM industry influencer. For over 17 years he's been a technology journalist for some of the industry's best print and online media. After his role at CRN (Computer Reseller News), he became the first Editor of InsideCRM, a brand. He then took the reigns as Editor-in-Chief of—an online destination delivering rich content and thought leadership views regarding CRM and ERP cloud solutions. He's also a regular columnist for

In his current Editor-in-Chief role, Chris is the voice of CRM Outsiders, the fourth most influential CRM blog in the world, according to a recent study. Bucholtz continues the CRM Outsiders tradition of being an independent and opinionated CRM advisor, who provides trusted and useful content to the market. He uses his extensive network to encourage other CRM visionaries to contribute regularly on CRM Outsiders.

"One of the things that made CRM Outsiders such a success with readers was the fact that it told stories and offered objective advice, rather than relying on market speak and pushing veiled sales pitches in a social media format," said Martin Schneider, Vice President of Marketing at Basho Technologies and former chief contributor and editor of CRM Outsiders.

Chris outlines his perspective, in his very first CRM outsiders blog post, "I love the CRM space, and here's why: I come at it from the point of view of a customer first, then as a small business owner, then as a journalist, and then, way down the road, as a technology nerd."

Chris' writing style is unique and certainly effective in capturing a dedicated following. "Chris brings an unassuming brilliance to his writing, research and relationships. I've had the privilege to work with Chris and learn from his experience. His focus in writing from the reader perspective results in a unique style that frames both opportunities and challenges facing his readers in a straight forward business context, renders the content easy to consume, delivers thoughtful take aways and keeps readers coming back for more," said Chuck Schaeffer of

As a case in point, Chris frames a common challenge felt by many IT and business executives trying to get beyond adoption of a few social media tools and figure out a more holistic social strategy. “Social CRM is a huge challenge, because the avenues for customer input are no longer limited in number and controlled by the business,” says Chris, who further frames the social challenge, “That’s created a lot of confusion—where do you listen? How do you respond? Because customers are unique, even within specific markets, what works for one company may be very different from what works for another company.”

In this case, executives are too often looking for quick social solutions, however as Chris points out "This (social CRM) is not a case where you can buy a product, look up some ideas in a business book, and mechanically follow instructions. This is a case where you have to learn enough about your customers to know how they behave socially and to interact with them in ways that make sense through a collection of different tools. Although you may now be less likely to get face time with them, you may also now be required to know them better and understand them more deeply."

It's a complex business challenge no doubt, but as Chris notes its why he loves covering the topic and it's not without its upside. "Establishing real relationships is harder than managing data, and it's potentially more rewarding, to both parties in the relationship."

Chris is also effective in extending his communication skills to the most cautious of industry pundits, including the analyst community. "Chris has great credibility in the analyst and blogging community," said Nick Halsey, CMO and EVP Corporate Development of SugarCRM, who says Chris both leads analyst relations and educates the market on why companies worldwide should work on a comprehensive CRM and social CRM (SCRM) strategy.

Readers who follow Chris' and are destined to gain deep understanding and perspective to both the challenges and opportunities of CRM and social CRM strategies, processes and tools.

By Chris Bucholtz on

3 stars
When Implementing Social CRM, Walk Before You Run
Implement Social CRM The social CRM revolution is going to come only after the basics of merging customer strategy, processes and software technology have been effectively implemented. To achieve lasting success, social CRM should be built on an effective CRM foundation in order to achieve organization-wide and sustained impact. Ad hoc or piecemeal social media solutions generally fail to deliver ROI.
2.5 stars
What Does Open Source CRM Success Look Like? Ask Estes Inc.
Open Source CRM Success Estes offers an illustrative case study example in why and how open source CRM software and ERP software systems can deliver unique value for businesses. Estes turned to SugarCRM and Compiere in order to develop customizations necessary for business process requirements unique to Estes' industry, and to do it at a lower cost than with a commercial solution.
3.5 stars
Mapping Your Business Reality to CRM Strategy
CRM Strategy CRM solutions require a high degree of self-awareness on the part of businesses. The mismatch between what businesses think they do well and what they really do well dooms some CRM projects. If you don't understand how your business handles customer data and customer relationships now, you can't make effective decisions to improve data and relationships for the future.
3.5 stars
CRM Analytics Is Advancing Social CRM Adoption
CRM Analytics & Social CRM CRM analytics are being adopted in conjunction with social CRM (SCRM) projects in order to provide the means to measure and justify social CRM's business performance and financial payback. Social CRM is a case in point symbiotic example of a new business strategy advancing almost hand in hand with the implementation of CRM analytics.
3 stars
The Unique Requirements For Latin America CRM Success
Latin America CRM Factors such as personal relationships, regulatory requirements, account ownership and software system data structures demonstrate some of the uniqueness of Latin America CRM software and business strategies. Despite a fragmented market, global CRM vendors such as SAP, Oracle, Microsoft and are showing increased market share traction.
3 stars
CRM Software Choice—Beyond The Vendor Rhetoric
Chris Bucholtz Chris looks at CRM software and customer choice. Not necessarily choice as espoused by CRM vendors, but real choices—and suggests that delivering more available choices among technology alternatives, deployment models, customer support options and otherwise—is a smart move for both customers and vendors. More ...
2.5 stars
Oracle OpenWorld '11 Review
Oracle Open World Oracle OpenWorld 2011 succeeded in furthering the company's cloud and social strategies. However, the Ellison-Benioff feud over-shadowed important announcements and suppressed some of the ideas that get people thinking, and then turn into hundreds or even thousands of small epiphanies, which are shared, discussed and become the ideas that return to businesses around the world. More ...

Chris brings an unassuming brilliance to his writing, research and relationships. His focus in writing from the reader perspective results in a unique style that frames both opportunities and challenges facing his readers in a straight forward business context, renders the content easy to consume, delivers thoughtful take-aways and keeps readers coming back for more."

Follow Chris
Address SugarCRM Inc.
10050 North Wolfe Road, SW2-130
Cupertino, CA 95014
Contact +1.408.454.6900
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