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Chuck Chuck Schaeffer, Vantive Media CEO & Blogger

Chuck's Featured Articles
Featured Articles

4.5 stars
CRM Software Selection Insights that I have learned from 30 Years of CRM Consulting
CRM Software Selection Insights CRM software selection insights share learning that reduces time and risk and increases the likelihood of finding the best CRM software for your company. Based on more than three decades of CRM consulting experience, this article shares some of the most important CRM evaluation and selection insights to make the right decision when choosing CRM software.
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4.5 stars
The Future of CRM Software
The Future of CRM The next generation of CRM software is needed for two reasons. First, businesses need new strategies and supporting technologies to respond to more empowered customers. Second, CRM software is a 23 year old customer data management technology that lies somewhere between mature and commoditized. It's time for a technology refresh. Here's what's needed for the future of CRM software.
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4 stars
How to Compare and Rank CRM Software Systems
CRM Software Ranking There are over 200 CRM systems available just in North America. The wide and diverse offerings can be both empowering and overwhelming. But when you recognize that about 80 percent of capabilities are undifferentiated, you can allocate your time toward the 20 percent of capabilities that separate the applications and accelerate your CRM software selection decision.
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4.5 stars
CRM Purchase Negotiation Strategy
CRM Negotiation Strategy Tactical CRM purchase negotiation is not really negotiation; it's wishful bargaining and achieves poor results. Strategic CRM software negotiation applies outcomes-based value creation, creative solutioning and measurable objective leverage that generally results in 20 to 55 percent CRM contract cost savings. Here is a proven CRM software negotiation strategy to achieve improved results.
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4 stars
The Salesforce CRM Renewal Dilemma
Salesforce CRM Renewal For many Salesforce customers the CRM renewal comes with a surprise. They are told they need to upgrade to the next CRM pricing tier, or their initial CRM purchase was some type of sweetheart deal that is now expired. The price escalations often range from 15 to 50 percent. Unless they previously negotiated price caps what choice do they have? Fortunately, they do have options. Here they are.
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4.5 stars
The Complete Guide to Marketing and Sales Alignment
Marketing and Sales Alignment Sales and marketing misalignment is a pervasive and costly problem. IDC research shows that B2B companies' inability to align sales and marketing costs 10 percent or more of annual revenue. What's needed to bridge this divide is a proven Sales and Marketing Alignment framework with business case, implementation steps and payback measures.
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4.5 stars
Agile versus Waterfall CRM Software Implementation Methods
Agile or Waterfall for CRM Waterfall deployment methods remain the norm, but agile methods such as Scrum offer some unique capabilities to improve CRM software implementation success. It’s important to recognize there is no one size fits all CRM implementation methodology. Here are the key advantages, disadvantages and differences between these competing approaches.

 

Chuck's Backgrounder

Chuck is CEO of Vantive Media—a technology media company for business and IT leaders seeking to advance their organizations and careers by advancing their business technology strategy, performance and results.

Prior to Vantive, Chuck was founder and CEO of Aplicor, a global software publisher of on-demand CRM and ERP cloud computing business applications designed for global middle market organizations. Prior to Aplicor, Chuck was the CEO of Cinergi Consulting, a management consulting firm headquartered in Los Angeles which provided IT advisory and implementation services for SAP, Oracle and Microsoft business systems. Cinergi was recognized as a global niche leader before being acquired by IMRglobal (NYSE:IMR). Prior to Cinergi, Chuck was the CEO of FSC, an information systems consulting firm focused on business software implementations for global mid-market and enterprise organizations and was ultimately acquired by Analysts International Corp (Nasdaq:ANLY).

Chuck is a certified ISO Lead Auditor, Six Sigma Black Belt, Certified Public Accountant (inactive), Certified Project Manager (CPM) and has been appointed as a U.S. Malcome Baldrige National Quality Award Examiner in order to enhance the competitiveness, quality and productivity of U.S. organizations and act as ambassador for the Baldrige National Quality Program. Chuck was previously a member of Governor Jeb Bush's ITFlorida (facilitator with the Governor, Legislature and other public policy bodies regarding the technology issues impacting state business) and continues some participation. Chuck's educational background includes a Bachelor of Science (BS) and Master of Business Administration (MBA).

Chuck is periodically quoted in industry periodicals, and in the year prior to Vantive Media was referenced in Computerworld , CXO Magazine, Network World, Forbes, Inc. magazine and the Wall Street Journal. Also in that prior period Chuck enjoyed interviews with industry media such as Beagle Research, IDG Computer News, CRM Today , CNN Sky Radio, Aberdeen Group, TMC and others. He occasionally delivers presentations, and recently delivered a keynote at Gitex, the largest technology conference and event in the world.

 

 

 

 

 

 

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