Many CRM consultants self-declare themselves to be thought leaders. But to be a thought leader you need to have a thought ... and lead with that thought.

Our thought is all about using CRM to build mutually rewarding and profitable customer relationships. This goal requires a mix of CRM strategy, processes and technology.

To promote our thought, we publish CRM software articles on this site and others, engage with peers and customers on social networks, and perform longitudinal CRM research publications.

We have carved out a unique position in a unique space. We've been in this business for a long time and are not aware of too many others that share our purpose and passion.

We don't follow the heard. We bring differentiated points of view, backed with research-based insights that form our unique services and unique value proposition. We love what we do.

Our professional services include the following:

• CRM strategy development or refinement – to define the specific approach to improve customer relationships, increase customer acquisitions, grow customer share and increase customer retention. And do these things at the least cost and in the shortest time.
• CRM software selection projects – to find the best CRM software for your company.
• CRM software implementations – to partner with an expert CRM implementation consultant to accelerate the deployment and get more value from your CRM software.
• CRM software optimizations – to unlock more of your CRM software capabilities, grow user adoption and empowerment, and better engage and serve customers.