CRM Idol Elevates Industry Innovation
What It's About
Small companies trying to make a name for themselves have a golden opportunity. But as CRM thought leader Paul Greenberg is candid in mentioning, "it's easy to enter but difficult to win."
CRM Idol is an opportunity for small business CRM providers to show their solutions in front of the most influential CRM thought leaders and analysts—and get both the feedback and publicity to hone their stuff and accelerate their growth. Five member all star judging panels evaluate the CRM presentations and publish reviews for each solution. There's certainly no guarantee the reviews will be favorable, but they will be fair and constructive.
From a competition pool of global contestants, 22 have made the short list. The final CRM Idol will be awarded a number of generous prizes, but certainly the greatest prize is the publicity delivered by the influencers, bloggers, media and other participants that have been assembled like no other venue before. This is a real opportunity for the less heard CRM solutions to make something happen.
And Why This is Important
The CRM software market is fragmented—and identifying great market niche solutions, specialty products, vertical systems and tomorrow's leaders advances customers and suppliers in lock step.
The big 4 CRM players (Oracle, SAP, Salesforce and Microsoft) account for less than half of the CRM market. There is no one best system for diverse customer markets and even more wide-ranging business strategies. Forward thinking enterprises constantly push the envelope in applying varied and innovative customer strategies.
Automating, measuring and reporting for these strategies takes innovative CRM software. No single CRM software product can accommodate all market factors such as company size, geo or industry as well as a virtually unlimited number of company specific strategies. CRM Idol goes below the mainstream media radar to seek out solutions that may satisfy an otherwise under served market demand.
Several small and emerging growth CRM providers have talented teams and compelling software solutions, but often times lack the needed exposure to aid their ascent. CRM Idol offers that exposure along with the constructive criticism and advice of the industry's most recognized thought leaders and advocates.
