Customer Experience

From CRM to Customer Experience Management

Customer experience management (CXM) is not just repackaged CRM. CXM marks a shift from internal to external customer engagement.

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Customer Experience Research Findings and Actionable Takeaways

Customer Experience (CX) research findings reveal the top CX benefits, risks, metrics and helpful insights to maximize CX program success.

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How To Deliver Best in Class Customer Experiences

How to design and automate customer interactions in order to deliver consistent, predictable, rewarding and memorable customer experiences.

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SAP and Customer Experience Technology

Here is how SAP is supporting Customer Experience Management (CXM or CX) by linking CX strategies with application software.

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The Business Mandate For Customer Experience (CX) Management

Customer Experience has become a top business objective. Here we share CX research findings and a proven framework to achieve a CX strategy.

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The Productivity and Payback of Employee Engagement

How employee engagement techniques drive high-performance growth cultures and in turn higher employee productivity and staff retention.

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