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The Top 10 CRM Software Systems in India


CRM Software in India Insights and Vendor Snapshots

Talisma CRM in India

Talisma, locally based in Bangalore, with additional offices in Mumbai, Chennai, Delhi, and Kolkata as well as global headquarters in Boca Raton, Florida, was acquired by the US-based nGenera in May 2008.

Since its first product release in 1998, Talisma has obtained an impressive global customer base across a variety of vertical markets. Over 200 customers use Talisma's CRM applications globally of which 100 are located in the Asia Pacific region, and the majority of them are in India. The leading names who use Talisma CRM software in India include ICICI Bank, Sony (India & Singapore), L&T, Hindustan Unilever, Club Mahindra, Yatra, Bajaj Capital, Adecco India, TeamLease and Ma Foi Management Consultants.

Talisma Corporation Pvt. Ltd., a wholly owned subsidiary of Campus Management Corporation, enables organisations to globally deliver an exceptional customer experience throughout the customer life cycle. Talisma software solutions improve customer satisfaction by integrating the power of email, phone, chat, SMS text messaging, print, portal, and Web self-service with a robust and mature Web services platform, comprehensive customer analytics, and a system-wide knowledgebase. With hundreds of customers, Talisma serves a variety of industries through its vertical solutions including ITeS-BPO, telecommunications, distribution, education, BFSI (Banking, Financial Services, and Insurance), government, healthcare, technology, hospitality, communication services, travel, legal, manufacturing, media, retail, service and support, transportation, and utilities.

Talisma's vertical market solutions seek leadership through key differentiators that highlight Talisma's multi-channel approach – enduring and profitable customer relationships, increased customer satisfaction and loyalty, and reduced corporate operational costs.

Talisma CRM software is tailored for various industry cultures, constituents, and best practices. The industry specific business software applications deliver processes, workflows and reporting aligned with the vertical market audience, whether they are students, clients, citizens, or global companies. Key software editions for Talisma include the following.

  • Talisma CRM for Higher Education – Designed to achieve recruiting and retention goals of both students and alumni through targeted marketing campaigns, on-demand services access as well as multiple channel access by Web, phone, print, email, text, and live chat.
  • Talisma CRM for Financial Services – Intended to unite branches, aggregate customer house-holding information, deliver financial products online, promote up-sell and cross-sale of financial products, automate sales processes and enable differentiation in a crowded market through exceptional lifetime customer service.
  • Talisma CRM for Travel & Leisure – This industry product builds and sustains brand loyalty, creates a single, comprehensive view of customers and their vacations, businesses, and travel patterns, and increases cross-sell and upsell opportunities.
  • Talisma CRM for Government – This public sector CRM software solution provides citizens instant access to government services and information over the Web, and improves workflow processes and communications with employees and other government agencies.
  • Talisma CRM for BPOs – Born from the rich domain knowledge in India, the business process outsourcing (BPO) edition permits an exceptional and consistent customer experience across Websites, contact centers, print, and email by outsourced agents on behalf of global companies.
  • Talisma CRM for Recruiting & Staffing – This customer relationship management software version seeks to increase placement rates, revenue, and business success by empowering employers, candidates, and recruiters with Web-based tools and instant access to profiles, job announcements, and more.

Talisma CRM for Higher Education and Recruiting & Staffing provide synergistic components to parent company Campus Management's higher education and student services business software application.

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India CRM Market

Gartner projects the Indian CRM software market size at about 15% of the overall Asia Pacific (APAC) market, the second largest in the region, after Australia. Between 2009 and 2014, CRM in India is projected to grow at a compound annual growth rate (CAGR) of 16% to 19%.



India is the fastest growing cloud computing market in the Asia Pacific region. With ongoing roll-outs of national broadband and 3G networks in India, a focus on reducing TCO, and demand for more scalability and flexibility in business applications, the cloud computing market in India is poised for continued growth."

~ Sanchit Vir Gogia, Springboard


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