Marketing Automation Best Practices

A marketing analytics consultant shares the four most important best practices to convert marketing data into marketing insights.

Here’s how marketing automation software can deliver more and better leads to the salesforce and show impressive marketing ROI.

A nurture marketing strategy and nurture campaign best practices to double the number of qualified lead acquisitions.

A proven Sales and Marketing Alignment framework with step by step execution, analyst research insights and payback metrics.

The 3 most important strategies for CMOs to deliver the greatest marketing contribution to the company, and their own careers.

Looking at Salesforce marketing solutions? Here is the side by side comparison of Salesforce Marketing Cloud and Salesforce Account Engagement

A side by side comparison of Adobe Marketo Engage and Salesforce Account Engagement (aka Pardot) shows the most significant differences.

A side by side comparison of HubSpot Marketing Hub and Salesforce Account Engagement (aka Pardot) shows the most significant differences.

A comparison of HubSpot Marketing Hub and Salesforce Marketing Cloud shows the differences so you can choose the one that’s right for you.

Here are the top 7 reasons why marketing software fails to deliver on its promise, and the mitigating strategies to do better.

The top sales lead distribution best practices to ensure lead follow through, reduce lead leakage and optimize your lead transfer process.

A 10 step lead scoring framework to accurately calculate lead scores and determine when a sales lead is ready to buy.

When Personas show when, why and how customers make buying decisions they drive increased customer acquisitions.

The most common customer persona design and implementation mistakes – and how to prevent them.

The top 5 methods to acquire consumer insights to increase customer acquisitions, customer share, and customer retention.

Lead scoring models and examples to accurately calculate lead scores and determine when a sales lead is ready to buy.

The differences between customer segments and personas, and how they work together to improve customer engagement, conversions and retention.

How to shift your product pricing, using a price and demand elasticity model, to create significant and sustained revenue growth.

6 social media marketing best practices to acquire more targeted leads, grow the sales pipeline and accelerate company revenues.

How to design marketing automation software to acquire more and better sales leads and grow marketing sourced revenues.

A proven approach to selecting the marketing automation software that brings the best fit and highest payback to your company.

How to build more effective loyalty programs using CRM tools to create customer segments, precision targeting, ranked messaging and more.

Marketing control groups are a campaign best practice to improve and prove campaign performance and financial impact.

Here is the 6 step plan to improve customer data quality for more accurate prospect targeting and increased marketing campaign performance.

Chief Customer Officers are the internal advocates for the company’s customers. Learn the benefits, job description and risks for this role.

Best Practices to engage and win-back inactive accounts and former customers. A low investment, high return marketing program.

Steps and best practices to use test marketing to add measurable and sustained success to your marketing campaigns.

Learn how CRM systems integrate sales and marketing data to improve campaign response rates, conversion rates and marketing ROI.

A 5 step sequence to deliver precision marketing campaigns that achieve the highest response and conversion rates possible.

Use CRM software to clean and improve customer data for more relevant and precise distributions and improved marketing campaign conversions.

Learn how Marketing Automation Systems automate the acquisition, nurturing, scoring and forwarding of sales-ready leads to the sales force.

Marketing as a Service providers bring specialized skills and advanced marketing technologies to improve lead generation programs.

Here’s why drip marketing campaigns and nurture campaigns outperform single event marketing campaigns and do it with less effort.

CRM capabilities such as marketing campaign automation and business intelligence reporting are dramatically improving marketing strategies.

This independent Blueshift review evaluates the marketing software competitive strengths and weaknesses.

Adobe Marketo shows innovation in the forms of lead and content scoring, customer engagement and ease of use in the marketing software market

An interesting review of software technology used to increase customer spend, retention and Customer Lifetime Value (CLV).