Marketing Automation Best Practices

CRMsearchcom

Apply Technology to Increase Lead Acquisitions, Lead Conversions and Marketing Sourced Revenue

Salesforce

Salesforce Marketing Cloud vs Account Engagement

Looking at Salesforce marketing solutions? Here is the side by side comparison of Salesforce Marketing Cloud and Salesforce Account Engagement

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CRM Insights

Marketing Analytics Consulting Insights

A marketing analytics consultant shares the four most important best practices to convert marketing data into marketing insights.

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Dashboard

Why You Need Marketing Automation Software

Here’s how marketing automation software can deliver more and better leads to the salesforce and show impressive marketing ROI.

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Marketing

How To Use Nurture Campaigns to Double Qualified Leads

A nurture marketing strategy and nurture campaign best practices to double the number of qualified lead acquisitions.

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Sales and Marketing Alignment

A Guide to Sales and Marketing Alignment

A proven Sales and Marketing Alignment framework with step by step execution, analyst research insights and payback metrics.

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3

The CMOs Top Three Objectives

The 3 most important strategies for CMOs to deliver the greatest marketing contribution to the company, and their own careers.

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Marketo vs Salesforce

Marketo vs Salesforce Marketing Cloud Account Engagement

A side by side comparison of Adobe Marketo Engage and Salesforce Account Engagement (aka Pardot) shows the most significant differences.

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HubSpot vs Salesforce

HubSpot Marketing Hub vs Salesforce Account Engagement

A side by side comparison of HubSpot Marketing Hub and Salesforce Account Engagement (aka Pardot) shows the most significant differences.

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HubSpot vs Salesforce

HubSpot Marketing Hub vs Salesforce Marketing Cloud

A comparison of HubSpot Marketing Hub and Salesforce Marketing Cloud shows the differences so you can choose the one that’s right for you.

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CRM Change Management

Why Marketing Automation Software Fails

Here are the top 7 reasons why marketing software fails to deliver on its promise, and the mitigating strategies to do better.

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Best Practices

Sales Lead Distribution Best Practices

The top sales lead distribution best practices to ensure lead follow through, reduce lead leakage and optimize your lead transfer process.

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Best Practice

Lead Scoring Best Practices

A 10 step lead scoring framework to accurately calculate lead scores and determine when a sales lead is ready to buy.

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Customers

Use Personas To Grow Customer Acquisitions and Retention

When Personas show when, why and how customers make buying decisions they drive increased customer acquisitions.

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Persona

The Most Common Mistakes with Customer Personas

The most common customer persona design and implementation mistakes – and how to prevent them.

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Insights

The Best Methods to Acquire Consumer Insights

The top 5 methods to acquire consumer insights to increase customer acquisitions, customer share, and customer retention.

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Sales Lead Score

Lead Score Models

Lead scoring models and examples to accurately calculate lead scores and determine when a sales lead is ready to buy.

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Customers

Customer Segments Versus Customer Personas – Top Benefits of Each

The differences between customer segments and personas, and how they work together to improve customer engagement, conversions and retention.

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Strategic Pricing

Strategic Pricing — an Untapped Revenue Growth Lever

How to shift your product pricing, using a price and demand elasticity model, to create significant and sustained revenue growth.

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Social Media Marketing

Social Media Marketing — 6 Steps to Success

6 social media marketing best practices to acquire more targeted leads, grow the sales pipeline and accelerate company revenues.

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Revenue

How a Marketing Automation Platform Grows Company Revenue

How to design marketing automation software to acquire more and better sales leads and grow marketing sourced revenues.

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CRM Journey

Marketing Software Selection Guide

A proven approach to selecting the marketing automation software that brings the best fit and highest payback to your company.

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Customer Loyalty

CRM and Customer Loyalty

How to build more effective loyalty programs using CRM tools to create customer segments, precision targeting, ranked messaging and more.

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Marketing

Control Group Marketing – A Campaign Best Practice

Marketing control groups are a campaign best practice to improve and prove campaign performance and financial impact.

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6

How to Improve Customer Data Quality and Campaign Conversions

Here is the 6 step plan to improve customer data quality for more accurate prospect targeting and increased marketing campaign performance.

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Executives

What Is a Chief Customer Officer, and Do I Need One?

Chief Customer Officers are the internal advocates for the company’s customers. Learn the benefits, job description and risks for this role.

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Best Practice

Win Back Campaign Best Practices

Best Practices to engage and win-back inactive accounts and former customers. A low investment, high return marketing program.

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Test Marketing

How Controlled Test Marketing Surges Campaign Conversions

Steps and best practices to use test marketing to add measurable and sustained success to your marketing campaigns.

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Customer Relationship Management

Improve Marketing Campaign Management with CRM

Learn how CRM systems integrate sales and marketing data to improve campaign response rates, conversion rates and marketing ROI.

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Customer

5 Steps to Achieve One to One Marketing

A 5 step sequence to deliver precision marketing campaigns that achieve the highest response and conversion rates possible.

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Marketing

Improve Marketing Campaigns with Improved Data

Use CRM software to clean and improve customer data for more relevant and precise distributions and improved marketing campaign conversions.

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How

What is Marketing Automation Software?

Learn how Marketing Automation Systems automate the acquisition, nurturing, scoring and forwarding of sales-ready leads to the sales force.

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Business Team

Marketing-as-a-Service

Marketing as a Service providers bring specialized skills and advanced marketing technologies to improve lead generation programs.

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Business Growth

3 Success Factors For Successful Drip Marketing Campaigns

Here’s why drip marketing campaigns and nurture campaigns outperform single event marketing campaigns and do it with less effort.

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Strategy

How CRM Accelerates Marketing Strategies

CRM capabilities such as marketing campaign automation and business intelligence reporting are dramatically improving marketing strategies.

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Blueshift Marketing Software

Blueshift Marketing Software Review

This independent Blueshift review evaluates the marketing software competitive strengths and weaknesses.

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Adobe Marketo

Marketo Ups the Ante in Marketing Automation

Adobe Marketo shows innovation in the forms of lead and content scoring, customer engagement and ease of use in the marketing software market

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Revenue Growth

Technology to Increase Customer Spend, Retention and Value

An interesting review of software technology used to increase customer spend, retention and Customer Lifetime Value (CLV).

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