The Definitive Guide to Lead Management Systems

An Instructional Guide to Increase Qualified Lead Acquisitions & Demonstrate Marketing ROI

This free marketing research advisory is a vendor-independent examination which includes:

• The top 5 reasons why marketers deploy lead management software systems
• The key capabilities of marketing automation systems which deliver the highest payback
• Marketers top lead generation challenges and the precise methods to solve those challenges
• How to achieve the highest possible response rates using precision marketing techniques
• The 5 step process to properly implement a lead management system
• The most effective best practices in lead acquisition, lead scoring, lead nurturing, lead distribution and lead analytics

This research advisory explains the integral relationship between marketing's top objectives and Lead Management Systems as supporting tools. While lead management systems are critical to achieving results, this advisory is careful not to put the cart in front of the horse. However powerful, technology in absence of strategy is a pipe dream. Therefore, this advisory is organized to depict the business case to enhance marketing competitiveness, define marketing's top challenges in clear and unambiguous terms, illustrate proven solutions to rise above these challenges and demonstrate sustained performance results and bias-free ROI to stakeholders.

Trusted Research by Objective Analysts
This research advisory is independently produced by Vantive Media. Vantive Media research does not permit vendor funding, advertising or sponsorship. The content is free of direct or indirect influence by third parties.

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