Marketing
Sales Lead Distribution Best Practices
The top sales lead distribution best practices to ensure lead follow through, reduce lead leakage and optimize your lead transfer process.
Read MoreA Guide to Sales and Marketing Alignment
A proven Sales and Marketing Alignment framework with step by step execution, analyst research insights and payback metrics.
Read MoreWhy Marketing Automation Software Fails
Here are the top 7 reasons why marketing software fails to deliver on its promise, and the mitigating strategies to do better.
Read MoreThe CMOs Top Three Objectives
The 3 most important strategies for CMOs to deliver the greatest marketing contribution to the company, and their own careers.
Read MoreHow To Use Nurture Campaigns to Double Qualified Leads
A nurture marketing strategy and nurture campaign best practices to double the number of qualified lead acquisitions.
Read MoreWhy You Need Marketing Automation Software
Here’s how marketing automation software can deliver more and better leads to the salesforce and show impressive marketing ROI.
Read MoreLead Scoring Best Practices
A 10 step lead scoring framework to accurately calculate lead scores and determine when a sales lead is ready to buy.
Read MoreLead Score Models
Lead scoring models and examples to accurately calculate lead scores and determine when a sales lead is ready to buy.
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