Marketing Archives

Marketo vs Salesforce Marketing Cloud Account Engagement

A side by side comparison of Adobe Marketo Engage and Salesforce Account Engagement (aka Pardot) shows the most significant differences.

A side by side comparison of HubSpot Marketing Hub and Salesforce Account Engagement (aka Pardot) shows the most significant differences.

A comparison of HubSpot Marketing Hub and Salesforce Marketing Cloud shows the differences so you can choose the one that’s right for you.

The most common customer persona design and implementation mistakes – and how to prevent them.

The top 5 methods to acquire consumer insights to increase customer acquisitions, customer share, and customer retention.

The differences between customer segments and personas, and how they work together to improve customer engagement, conversions and retention.

When Personas show when, why and how customers make buying decisions they drive increased customer acquisitions.

The top sales lead distribution best practices to ensure lead follow through, reduce lead leakage and optimize your lead transfer process.

A proven Sales and Marketing Alignment framework with step by step execution, analyst research insights and payback metrics.

Here are the top 7 reasons why marketing software fails to deliver on its promise, and the mitigating strategies to do better.