Marketing

The top sales lead distribution best practices to ensure lead follow through, reduce lead leakage and optimize your lead transfer process.

A proven Sales and Marketing Alignment framework with step by step execution, analyst research insights and payback metrics.

Here are the top 7 reasons why marketing software fails to deliver on its promise, and the mitigating strategies to do better.

The 3 most important strategies for CMOs to deliver the greatest marketing contribution to the company, and their own careers.

A nurture marketing strategy and nurture campaign best practices to double the number of qualified lead acquisitions.

Here’s how marketing automation software can deliver more and better leads to the salesforce and show impressive marketing ROI.

A 10 step lead scoring framework to accurately calculate lead scores and determine when a sales lead is ready to buy.

Lead scoring models and examples to accurately calculate lead scores and determine when a sales lead is ready to buy.