Marketing
Marketo vs Salesforce Marketing Cloud Account Engagement
A side by side comparison of Adobe Marketo Engage and Salesforce Account Engagement (aka Pardot) shows the most significant differences.
Read MoreHubSpot Marketing Hub vs Salesforce Account Engagement
A side by side comparison of HubSpot Marketing Hub and Salesforce Account Engagement (aka Pardot) shows the most significant differences.
Read MoreHubSpot Marketing Hub vs Salesforce Marketing Cloud
A comparison of HubSpot Marketing Hub and Salesforce Marketing Cloud shows the differences so you can choose the one that’s right for you.
Read MoreThe Most Common Mistakes with Customer Personas
The most common customer persona design and implementation mistakes – and how to prevent them.
Read MoreThe Best Methods to Acquire Consumer Insights
The top 5 methods to acquire consumer insights to increase customer acquisitions, customer share, and customer retention.
Read MoreCustomer Segments Versus Customer Personas – Top Benefits of Each
The differences between customer segments and personas, and how they work together to improve customer engagement, conversions and retention.
Read MoreUse Personas To Grow Customer Acquisitions and Retention
When Personas show when, why and how customers make buying decisions they drive increased customer acquisitions.
Read MoreSales Lead Distribution Best Practices
The top sales lead distribution best practices to ensure lead follow through, reduce lead leakage and optimize your lead transfer process.
Read MoreA Guide to Sales and Marketing Alignment
A proven Sales and Marketing Alignment framework with step by step execution, analyst research insights and payback metrics.
Read MoreWhy Marketing Automation Software Fails
Here are the top 7 reasons why marketing software fails to deliver on its promise, and the mitigating strategies to do better.
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