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Marketo Coverage

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About: Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.
Founded: 2006
History: Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by realigning the impact of B2B marketing automation and sales effectiveness solutions on revenue growth.
Ownership: Privately held and around $100 million in venture funding from venture firms including InterWest, Storm Ventures and the Mayfield Fund.
Key Staff: Phil Fernandez, CEO & President
Phil is a 26-year Silicon Valley veteran and has the scars (and a couple of successful IPOs) to prove it. Prior to Marketo, he was President and COO of Epiphany, a public enterprise software company known for its visionary marketing products. Before this, Phil was COO and SVP of Products and Services at Red Brick Systems, a pioneering data warehouse vendor. Earlier, Phil held leadership positions at Metaphor Computer Systems, Stanford University Medical Center, and Masstor Systems. Phil holds a BA from Stanford University.

Jon Miller, VP Marketing
Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Jon explores best practices in demand generation, lead management, and online marketing in his popular blog, Modern B2B Marketing, and is a frequent columnist and speaker at industry events. Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

David Morandi, Chief Technology Officer
David brings more than 25 years of enterprise and application software architecture and design experience to Marketo, where he applies his rich technical background to making Marketo enterprise class but easy. Most recently, David was Chief Technology Officer at Epiphany, where he led design teams working on metadata-driven applications, rich web user interface technology and highly scalable J2EE-based CRM applications. Before Epiphany, David was Chief Architect for Red Brick Systems. His earlier experience includes software development and management for Xerox Palo Alto, Network Computing, Inc., Metaphor Computer Systems and Masstor Systems. David holds a bachelors degree from the University of Wyoming and did graduate work in Biochemistry at Stanford University.

Bill Binch, VP Sales and Customer Success
Bill brings 16 years of best practice sales, leadership, and operations experience to his role leading all of Marketo's sales and customer success activities. Prior to joining Marketo, Bill was VP and General Manager, Distribution, at AVOLENT, where he managed the team focused on the distribution market, small & medium businesses, and install base customers. Prior to AVOLENT, he developed his sales and operational experience at Oracle, PeopleSoft, and BEA Systems, where he built and managed direct, inside, and channel organizations and ran business units ranging from mid-market business customers to strategic accounts. Bill graduated from Arizona State University with a BS in Marketing.

Amy Guarino, VP Business Development
Amy leads the business development efforts at Marketo. An experienced sales and channel executive, she joins Marketo from Right90, where she headed the global channels and alliance efforts and previously ran the sales and marketing organization. Prior to Right90, Amy was the Vice President of Global Sales at Biz360, a marketing analytics SaaS company. Amy has more than 20 years of experience in sales and channel management at companies such as Latitude Communications, AlterEgo and iPass, specializing in building indirect sales organizations. She began her career with a 13-year stint at IBM in various sales, management and channel roles. She served as a board member of the Notre Dame Alumni Association and the Silicon Valley Chapter of the Association of Strategic Alliance Professionals. She founded the Notre Dame Technology Forum. Amy has a B.A. in Government and International Relations from the University of Notre Dame.

Customers: As of November 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Marquee customers include BT, Cisco, Dell Boomi, Jigsaw (part of, Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.
Competitors: Primary Marketo competitors include the following:





Address 901 Mariners Island Blvd.
Suite 200
San Mateo, CA 94404
Contact +1.650.376.2300
Email [email protected]
Twitter @marketo
YouTube Marketo Videos
LinkedIn CRM Group




At GWOS, we've accelerated our revenue cycle, closing more business faster using greater sales efficiency. Leveraging solutions including Marketo Sales Insight, we've quadrupled our customer base in eight months."

Jesse Eschenroeder, Marketing Manager



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