CRM Optimization Insights Hub

The CRM 2.0 Framework is a 4-step process to get much more value from your existing CRM software investment and surge your CRM ROI.

CRM optimization best practices to increase CRM value by using more of the technology to improve user, customer and business outcomes.

The CRM Maturity Model is a 4 phase continuum to better engage customers, grow customer share, keep customers longer and improve ROI.

5 CRM optimization best practices to improve sales productivity, grow the pipeline, increase sales conversions and grow customer share.

4 CRM optimization best practices to improve marketing’s contribution to the sales pipeline, company revenues and the company’s brand.

4 ways to advance CRM software to improve customer service outcomes, including increased customer satisfaction, lifetime value and retention.

A 10 step framework to implement a Voice of the Customer (VoC) program for improved customer lifetime value, loyalty and retention.

Here are the three tools to simplify, streamline and automate CRM processes — and improve staff productivity by 15 to 34 percent.

See how Customer Relationship Management is evolving and how CRM software serves users, customers and companies.

See why your CRM software is an ideal innovation information system and how to apply CRM data to create innovative products and services.

CRM best practices and specific examples to optimize CRM software and increase business benefits and technology ROI.

How to increase top line revenues, decrease costs, improve customer relationships and get more payback from your CRM software investment.