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Oracle CRM Software Reviews and Market Coverage

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About: Oracle is the third largest global software company, after Microsoft and IBM. Within the business software market, Oracle is arguably the number one CRM and ERP software provider in the world; although that argument would taken by SAP who makes the same claims.

A number of business systems acquisitions beginning in 2003 have resulted in Oracle's business applications product portfolio. These solutions include Oracle E-Business Suite (EBS), PeopleSoft Enterprise, Siebel and JD Edwards EnterpriseOne and World.

The acquisition of Siebel Systems in January 2006 also delivered an software-as-a-service CRM product. Oracle changed the name from Siebel On Demand to Oracle On Demand and aggressively positions the SaaS CRM solution against and Microsoft Dynamics CRM.

Founded: 1977 by Larry Ellison, Bob Miner and Ed Oates
History: Larry Ellison, Bob Miner and Ed Oates founded Oracle Corporation in 1977 under the name Software Development Laboratories (SDL). The company impetus began when Ellison took inspiration from the 1970 paper titled "A Relational Model of Data for Large Shared Data Banks written" by Edgar F. Codd on relational database management systems (RDBMS). In 1982, RSI renamed itself Oracle Systems to better align with its flagship product, the Oracle Database. At this stage Bob Miner served as the company's senior programmer. In 1995, Oracle Systems Corporation changed its name to Oracle Corporation.

Oracle has achieved aggressive company growth over three decades by a combination of organic growth and acquisitions. Oracle's proven success in acquiring large, often global companies with technically complex software products has made it one of the most recognized acquiring companies in any industry. Oracle acquisitions have included: Rdb Division of DEC (1994), IRI Software (1995), Thinking Machines Corporation (1999), TopLink (2002), Indicast (2002), NetForce (2002), Steltor (2002), Reliaty (2003), SiteWorks Solutions (2004), Phaos (2004), Collaxa (2004), PeopleSoft (2005), Oblix (2005), Retek (2005), TripleHop (2005), TimesTen (2005), ProfitLogic (2005), Context Media (2005), i-flex (Oracle Financial Services) (2005), G-Log (2005), Innobase (2005), Thor Technologies (2005), OctetString (2005), Temposoft (2005), 360Commerce (2006), Siebel Systems (2006), Sleepycat Software (2006), HotSip (2006), Portal Software (2006), Net4Call (2006), Demantra (2006), Telephony@Work (2006), Sigma Dynamics (2006), Sunopsis (2006), MetaSolv Software (2006), Stellent (2006), SPL WorldGroup (2006), Hyperion Solutions (2007), AppForge (2007), Agile Software Corporation (2007), Bharosa (2007), NetSure Telecom Ltd. ( 2007), Active Reasoning, Inc. (2007), Bridgestream (2007), LogicalApps (2007), Moniforce (2007), BEA Systems (2008), Captovation (2008), Empirix (2008), LODESTAR Corporation (2007), AdminServer (2008), Skywire Software (2008), Global Knowledge Software (2008), ClearApp (2008), Primavera Systems (2008), Advanced Visual Technology (2008), Haley Limited (2008), mValent (2009), Relsys (2009), Virtual Iron Software (2009), Conformia Software (2009), GoldenGate Software (2009), Sun Microsystems (2009), HyperRoll (2009), Sophoi (2009), Silver Creek (2010), AmberPoint (2010), Convergin (2010), Phase Forward (2010), Secerno (2010), Passlogix (2010), Art Technology Group (ATG), Inc. (2010).

Ownership: Public, NASDAQ: ORCL
Key Staff:
Larry Ellison Larry Ellison, CEO
Ellison is a larger than life persona that founded Oracle and has served as the company's CEO throughout its history. He is regarded as a passionate, relentless driver of business growth.
Jeff Henley Jeff Henley, Chairman
Henley was CFO of Oracle for 13 years from Mach 1991 to July 2004, became a Director in June 1995 and has been the company's Chairman of the Board since January 2004.
Mark Hurd Mark Hurd, President
Hurd became Oracle co-president in September 2010 after making Hewlett-Packard one of the world's largest and most profitable IT companies. Similar to Oracle, Hurd grew HP in large part through an acquisition strategy.
Safra Catz Safra Catz, President
Catz joined Oracle in 1999, served as the company's CFO from November 2005 to September 2008 and was made Oracle co-President in January 2004. She has been on the company's board of directors since October 2001.
Customers: Oracle counts over 5 million users and over 5,000 customers in 145 countries using 27 language sets. As a global provider, Oracle customers span company sizes, industries and geographies. The company does not break out the number of Oracle CRM on Demand customers, however, private discussions suggest that there are almost 250,000 CRM on Demand subscribers.
Key Software as a Service CRM Oracle customers include Accenture, GE, Ingersoll Rand, Kodak and 3M.
Competitors: Primary Oracle competitors include the following:
  • SAP is the primary tier 1 ERP and CRM software global competitor
  • Infor, Lawson and Microsoft Dynamics ERP are primary middle market ERP competitors
  •, Microsoft Dynamics CRM and SugarCRM are primary SaaS CRM competitors
  • SAP Business ByDesign and NetSuite are primary SaaS ERP competitors



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Redwood City, CA 94065
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