Oracle Customer Experience Strategy and CX Software
Anthony Lye discusses the business imperative for Customer Experience, and Oracle CX as the technology to facilitate that imperative.
Listen CRM Thought Leader Dr. Jeff Tanner In His Own Words
Creating a CRM strategy is a data driven exercise of conceptual mapping, testing models, measuring results and making improvements.
Listen CRM Thought Leader Paul Greenberg In His Own Words
Paul Greenberg discusses social CRM planning and adoption—such as how to get started, top benefits, performance metrics and success factors.
Listen Mobile CRM Podcast—Trends, Best Practices & A Deployment Approach
Bill Band of Forrester Research shares Mobile CRM research findings, trend results and best practices for mobile CRM planning and deployment.
Listen CRM Thought Leader Michael Fauscette In His Own Words
IDC analyst Michael Fauscette shares the research data, statistics and insights driving CRM, ERP and HCM software cloud adoption.
Listen The Objectives & Behaviors of Best In Class Contact Centers
Forrester analyst Kate Leggett describes best-in-class contact centers and how CRM software and mobility are advancing the contact center.
Listen Mobile CRM—Mobility and Social for Increased User Productivity
Analyst research results show how mobile CRM and social CRM are teaming to improve employee productivity and engagement.
Listen CRM Thought Leader Esteban Kolsky In His Own Words
CRM analyst Esteban Kolsky advises how new technologies such as the cloud and social are influencing contact center CRM strategies.
Listen CRM Thought Leader Brent Leary In His Own Words
Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program.
Listen Customer Experience—Using Technology to Make CX Profitable
SAP Thought Leader Vinay Iyer shares how Customer Experience Management (CXM) is aiding and extending CRM software solutions.
Listen CRM Thought Leader Michael Krigsman In His Own Words
Michael Krigsman delivers advice on mitigating risk and adopting to the success factors that lead to rewarding CRM software deployments.
Listen CRM Strategy—Why CRM Fails and a 6 Step Approach to Success
Thought leader Laurence Buchanan identifies why CRM so often fails and a 6 step approach to successfully implement a CRM strategy.
Listen Thought Leader Ray Wang In His Own Words
Constellation Research Group CEO Ray Wang shares the factors driving the business imperative for Customer Experience Management (CXM).
Listen The Vision and Purpose of the Marketing Automation Institute
We examine the vision, purpose and benefits of the Marketing Automation Institute (MAI).
Listen Eloqua a Market Leader in Marketing Automation
A strong culture, customer success driven business model and promoter of best practices are a few factors that drive industry leading Eloqua.
Listen Thought Leader Phil Fernandez In His Own Words
Phil Fernandez, CEO of Marketo and author of Revenue Disruption, explains how Revenue Performance Management accelerates top line revenues.
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