CRM Thought Leader Podcasts

Ray Wang

Thought Leader Ray Wang In His Own Words

Constellation Research Group CEO Ray Wang shares the factors driving the business imperative for Customer Experience Management (CXM).

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Paul Greenberg

CRM Thought Leader Paul Greenberg In His Own Words

Paul Greenberg discusses social CRM planning and adoption—such as how to get started, top benefits, performance metrics and success factors.

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Larry Augustin

Sugar’s Larry Augustin Shares What Makes Sugar CRM So Sweet

SugarCRM CEO Larry Augustin shares the vision, business strategy, strengths and differentiators of Sugar CRM.

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Anthony Lye

Oracle Customer Experience Strategy and CX Software

Anthony Lye discusses the business imperative for Customer Experience, and Oracle CX as the technology to facilitate that imperative.

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Bill Band

Mobile CRM Podcast—Trends, Best Practices & A Deployment Approach

Bill Band of Forrester Research shares Mobile CRM research findings, trend results and best practices for mobile CRM planning and deployment.

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Michael Fauscette

CRM Thought Leader Michael Fauscette In His Own Words

IDC analyst Michael Fauscette shares the research data, statistics and insights driving CRM, ERP and HCM software cloud adoption.

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Kate Leggett

The Objectives & Behaviors of Best In Class Contact Centers

Forrester analyst Kate Leggett describes best-in-class contact centers and how CRM software and mobility are advancing the contact center.

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Rebecca Wettemann

Mobile CRM—Mobility and Social for Increased User Productivity

Analyst research results show how mobile CRM and social CRM are teaming to improve employee productivity and engagement.

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Esteban Kolsky

CRM Thought Leader Esteban Kolsky In His Own Words

CRM analyst Esteban Kolsky advises how new technologies such as the cloud and social are influencing contact center CRM strategies.

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Brent Leary

CRM Thought Leader Brent Leary In His Own Words

Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program.

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Vinay Iyer

Customer Experience—Using Technology to Make CX Profitable

SAP Thought Leader Vinay Iyer shares how Customer Experience Management (CXM) is aiding and extending CRM software solutions.

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Michael Krigsman

CRM Thought Leader Michael Krigsman In His Own Words

Michael Krigsman delivers advice on mitigating risk and adopting to the success factors that lead to rewarding CRM software deployments.

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Laurence Buchanan

CRM Strategy—Why CRM Fails and a 6 Step Approach to Success

Thought leader Laurence Buchanan identifies why CRM so often fails and a 6 step approach to successfully implement a CRM strategy.

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Denis Pombriant CRM Thought Leader

CRM Thought Leader Denis Pombriant In His Own Words

CRM Thought Leader Denis Pombriant shares practical advice for planning or implementing a Customer Experience Management strategy and program

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Dr Jeff Tanner

CRM Thought Leader Dr. Jeff Tanner In His Own Words

Creating a CRM strategy is a data driven exercise of conceptual mapping, testing models, measuring results and making improvements.

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Phil Fernandez

Thought Leader Phil Fernandez In His Own Words

Phil Fernandez, CEO of Marketo and author of Revenue Disruption, explains how Revenue Performance Management accelerates top line revenues.

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Anthony Lye

Oracle CRM—Fusion CRM & What’s Next From Oracle

Oracle’s Anthony Lye explains the Oracle Public Cloud, Oracle Social Network and relationship between CRM on Demand and Fusion CRM.

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Martin Schneider

Enterprise Apps Going SaaS—Cloud Advice from Research Expert

CRM analyst Martin Schneider discusses cloud CRM and factors such as security, SLAs, portability, online marketplaces and vendor lock-in.

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Lior Arussy Customer Experience Thought Leader

Customer Experience Management Critical Success Factors

Lior Arussy, a Customer Experience delivery expert, shares strategies and success factors for implementing a Customer Experience program.

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Anthony Leaper SAP Thought Leader

SAP Thought Leader Anthony Leaper In His Own Words

SAP Thought Leader Anthony Leaper shares the Line of Business customer solution target markets, top strengths and go to market execution.

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Jim Daddario SAP

SAP Business ByDesign Senior Director, Jim Daddario

SAP Thought Leader Jim Daddario shares the Business ByDesign target markets, top strengths and go to market execution.

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Brad Wilson

Microsoft CRM Thought Leader Brad Wilson In His Own Words

Microsoft Dynamics CRM GM Brad Wilson shares Dynamics CE 365 positioning, differentiation and competitive advantages.

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Larry Ritter

Sage CRM Thought Leader Larry Ritter In His Own Words

Sage CRM software leader Larry Ritter shares how the company is advancing its CRM apps, including ACT!, SalesLogix and Sage CRM.

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Dylan Persaud

CRM Software Selection Advice — From the Expert

Evaluating CRM software can be tough. This CRM selection discussion shares insights and lessons to lower risk and choose the best CRM product.

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Joe Payne

Eloqua a Market Leader in Marketing Automation

A strong culture, customer success driven business model and promoter of best practices are a few factors that drive industry leading Eloqua.

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Carlos Hidalgo

The Vision and Purpose of the Marketing Automation Institute

We examine the vision, purpose and benefits of the Marketing Automation Institute (MAI).

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