CRM Thought Leader Podcasts

Constellation Research Group CEO Ray Wang shares the factors driving the business imperative for Customer Experience Management (CXM).

Paul Greenberg discusses social CRM planning and adoption—such as how to get started, top benefits, performance metrics and success factors.

SugarCRM CEO Larry Augustin shares the vision, business strategy, strengths and differentiators of Sugar CRM.

Anthony Lye discusses the business imperative for Customer Experience, and Oracle CX as the technology to facilitate that imperative.

Bill Band of Forrester Research shares Mobile CRM research findings, trend results and best practices for mobile CRM planning and deployment.

IDC analyst Michael Fauscette shares the research data, statistics and insights driving CRM, ERP and HCM software cloud adoption.

Forrester analyst Kate Leggett describes best-in-class contact centers and how CRM software and mobility are advancing the contact center.

Analyst research results show how mobile CRM and social CRM are teaming to improve employee productivity and engagement.

CRM analyst Esteban Kolsky advises how new technologies such as the cloud and social are influencing contact center CRM strategies.

Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program.

SAP Thought Leader Vinay Iyer shares how Customer Experience Management (CXM) is aiding and extending CRM software solutions.

Michael Krigsman delivers advice on mitigating risk and adopting to the success factors that lead to rewarding CRM software deployments.

Thought leader Laurence Buchanan identifies why CRM so often fails and a 6 step approach to successfully implement a CRM strategy.

CRM Thought Leader Denis Pombriant shares practical advice for planning or implementing a Customer Experience Management strategy and program

Creating a CRM strategy is a data driven exercise of conceptual mapping, testing models, measuring results and making improvements.

Phil Fernandez, CEO of Marketo and author of Revenue Disruption, explains how Revenue Performance Management accelerates top line revenues.

Oracle’s Anthony Lye explains the Oracle Public Cloud, Oracle Social Network and relationship between CRM on Demand and Fusion CRM.

CRM analyst Martin Schneider discusses cloud CRM and factors such as security, SLAs, portability, online marketplaces and vendor lock-in.

Lior Arussy, a Customer Experience delivery expert, shares strategies and success factors for implementing a Customer Experience program.

SAP Thought Leader Anthony Leaper shares the Line of Business customer solution target markets, top strengths and go to market execution.

SAP Thought Leader Jim Daddario shares the Business ByDesign target markets, top strengths and go to market execution.

Microsoft Dynamics CRM GM Brad Wilson shares Dynamics CE 365 positioning, differentiation and competitive advantages.

Sage CRM software leader Larry Ritter shares how the company is advancing its CRM apps, including ACT!, SalesLogix and Sage CRM.

Evaluating CRM software can be tough. This CRM selection discussion shares insights and lessons to lower risk and choose the best CRM product.

A strong culture, customer success driven business model and promoter of best practices are a few factors that drive industry leading Eloqua.

We examine the vision, purpose and benefits of the Marketing Automation Institute (MAI).