Oracle Customer Experience Strategy and CX Software
Anthony Lye discusses the business imperative for Customer Experience, and Oracle CX as the technology to facilitate that imperative.
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CRM Thought Leader Dr. Jeff Tanner In His Own Words
Creating a CRM strategy is a data driven exercise of conceptual mapping, testing models, measuring results and making improvements.
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CRM Thought Leader Paul Greenberg In His Own Words
Paul Greenberg discusses social CRM planning and adoption—such as how to get started, top benefits, performance metrics and success factors.
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Mobile CRM Podcast—Trends, Best Practices & A Deployment Approach
Bill Band of Forrester Research shares Mobile CRM research findings, trend results and best practices for mobile CRM planning and deployment.
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CRM Thought Leader Michael Fauscette In His Own Words
IDC analyst Michael Fauscette shares the research data, statistics and insights driving CRM, ERP and HCM software cloud adoption.
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The Objectives & Behaviors of Best In Class Contact Centers
Forrester analyst Kate Leggett describes best-in-class contact centers and how CRM software and mobility are advancing the contact center.
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Mobile CRM—Mobility and Social for Increased User Productivity
Analyst research results show how mobile CRM and social CRM are teaming to improve employee productivity and engagement.
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CRM Thought Leader Esteban Kolsky In His Own Words
CRM analyst Esteban Kolsky advises how new technologies such as the cloud and social are influencing contact center CRM strategies.
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CRM Thought Leader Brent Leary In His Own Words
Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program.
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Customer Experience—Using Technology to Make CX Profitable
SAP Thought Leader Vinay Iyer shares how Customer Experience Management (CXM) is aiding and extending CRM software solutions.
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CRM Thought Leader Michael Krigsman In His Own Words
Michael Krigsman delivers advice on mitigating risk and adopting to the success factors that lead to rewarding CRM software deployments.
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CRM Strategy—Why CRM Fails and a 6 Step Approach to Success
Thought leader Laurence Buchanan identifies why CRM so often fails and a 6 step approach to successfully implement a CRM strategy.
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Thought Leader Ray Wang In His Own Words
Constellation Research Group CEO Ray Wang shares the factors driving the business imperative for Customer Experience Management (CXM).
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The Vision and Purpose of the Marketing Automation Institute
We examine the vision, purpose and benefits of the Marketing Automation Institute (MAI).
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Eloqua a Market Leader in Marketing Automation
A strong culture, customer success driven business model and promoter of best practices are a few factors that drive industry leading Eloqua.
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Thought Leader Phil Fernandez In His Own Words
Phil Fernandez, CEO of Marketo and author of Revenue Disruption, explains how Revenue Performance Management accelerates top line revenues.
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