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Sage Group PLC CRM Software Reviews and Market Coverage

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About: The Sage Group plc (LSE: SGE), most commonly known as Sage, is a global business applications software company headquartered in Newcastle upon Tyne, UK. It is the world's fourth-largest supplier of Enterprise Resource Planning (ERP) software (behind Oracle, SAP and Infor), the largest supplier to small and midsize businesses, has 6.3 million customers worldwide and offers products and services in more than 160 countries.

The company employs approximately 13,400 staff across offices in 24 countries and achieved £1.4 billion annual revenues in 2010. Approximately 55% of its revenue is from the accounting sector with 26% from industry-specific customers, 10% from HR & payroll, 5% from payment processing and 4% from Customer Relationship Management software systems.

Sage Group plc is an aggressive acquisitions company. While the company has proven it can both acquire and integrate companies into the Sage family, it does receive criticism for a weak corporate brand (as most customers are more familiar with the products than the company) and a lack of integration between products.

Business software companies acquired by Sage Group include: Netcash (2010), Aytos accounting (2009), API (2008), Aytos not for profit (2008), API (2008), DCS (2008), Eurowin (2008), Tekton (2008), XRT (2007), KCS (2007), Snowdrop (2007), Pro-Concept (2007), Creative (2007), Xperts (2007), Emdeon (2006), Verus (2006), Adonix (2006), Elit (2006), Protx (2006), Bäurer (2006), Master Builder/Contractor Anywhere (2006), UBS (2006), Logic Control (2005), Simultan (2005), Symfonia (2005), Cogestib (2005), ACCPAC (2004), Grupo SP (2004), Softline (2004), FLS (2004), Timberline (2003), CPASoftware (2002), Interact (2001), MIP (2001), Best (2000), Peachtree (1999), Tetra (1999), Sesam (1999), State of the Art (1998), KHK (1997), Sybel & Saari (1995), Ciel (1992) and DacEasy (1991).

Founded: 1981 by David Goldman, Paul Muller and Graham Wylie.
History: Graham Wylie was a student at Newcastle University when he took a summer job with an accountancy firm funded by a government small business grant to write software to help their record keeping. This became the basis for Sage Line 50. Next, hired by David Goldman to write some estimating software for his printing company, Campbell Graphics, Graham used the same accounting software to produce the first version of Sage Accounts. David was so impressed he hired Graham and academic Paul Muller to form Sage, selling their software first to printing companies, but then to a wider market through a network of resellers.
Ownership: LSE: SGE
Key Staff:
Guy Berruyer

Guy Berruyer, CEO
Guy Berruyer joined The Sage Group in 1997 to run its French operations. After later holding the role of CEO for Sage's Mainland Europe and Asia operations, he became CEO of Sage Group in October 2010.

Pascal Houillon Pascal Houillon, CEO North America
Houillon who has been with Sage for over a decade took over for former North American CEO Sue Swenson in April 2011, who herself took over from industry veteran Jodi Uecker-Rust in 2010.
Competitors: Primary Sage CRM software competitors include the following:
  •, Microsoft Dynamics CRM and SugarCRM are primary SaaS CRM competitors
  • Microsoft Dynamics CRM is also Sage's primary on-premise CRM competitor
  • SAP Business ByDesign and NetSuite are the primary SaaS ERP competitors
  • Epicor, Infor, Lawson and Microsoft Dynamics ERP are the primary middle market ERP competitors



Sage Group plc
Address North Park
Newcastle Upon Tyne, ENG NE13 9AA
United Kingdom
Contact +44.191.2943000
Email [email protected]
Twitter @sagegroupplc
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