CRM Strategy Hub


How to Create a Winning CRM Strategy

A CRM strategy implementation framework to increase user adoption, grow customer relationships and improve technology ROI.

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360 degree customer view

How to Design Your CRM 360 Degree Customer View

How to create a 360 degree customer view to improve customer relationships and increase customer share, loyalty and retention.

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Customer Relationship Management

Design Thinking for CRM

How design thinking for CRM achieves the most important and highest payback user, customer and company outcomes.

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Customer Lifetime Value

The Importance of Measuring Customer Lifetime Value

Customer Lifetime Value (CLV) calculations, best practices and use cases to maximize top line revenues and bottom line earnings.

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Best Practices

CRM Strategy Best Practices

4 CRM strategy best practices to maximize user adoption, business process automation, customer objectives and technology ROI.

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Voice of the Customer

Voice of the Customer Program Setup and Tools

How to design a Voice of the Customer program and use the right tools to improve your products, marketing conversions, sale offers and more.

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Competitive Advantages

The Final Four Competitive Advantages

How to design the final four competitive advantages to acquire, grow and retain more customers.

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Sales Productivity

The Productivity and Payback of Employee Engagement

How employee engagement techniques drive high-performance growth cultures and in turn higher employee productivity and staff retention.

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Company Culture

How to Create a High-Performance Company Culture

A 6 step framework to build a high-performance growth culture that energizes staff, increases productivity and grows the company.

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High Performance Company Culture

A High-Performance Company Culture is Built on 5 Pillars

These are the 5 building blocks to create a high performance company culture, and achieve a sustainable competitive business advantage.

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The 5 Hallmarks of a High Performance Culture

A high-performance corporate culture is a competitive advantage that boosts staff productivity, employee tenure, company growth and profits.

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Corporate Culture

Why Culture Eats Strategy for Breakfast

Here’s why high-performance growth cultures realize higher revenue growth, higher net income growth and higher company valuation.

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