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The 2012 CRM Industry Year In Review video blog post |
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Here's a look back at the biggest technology trends and events to impact the Customer Relationship Management software industry in 2012, including the advancements in cloud CRM, Social CRM, Customer Experience (CX) and Marketing Automation as well as the jockeying for top CRM software vendor positioning and the CRM Idol competition. |
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Oracle OpenWorld, Fusion CRM & Oracle CX Top CRM Industry News |
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The big event in the CRM software industry for October was Oracle’s OpenWorld conference. In this CRM industry month end review, we report the news and take-aways from Oracle OpenWorld as they relate to Oracle Fusion CRM and Oracle’s push toward Customer Experience (CX). This video explores Fusion CRM customer adoption and what customers like and dislike about Fusion CRM. |
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CRM Month End Review - A Deeper Look at Dreamforce & CRM Idol Update |
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Dreamforce was the big event for September, and we examine the top take-aways, including the Marketing Cloud which offers new social marketing but is without the demand generation features most requested by marketers. We also share how this 10th Dreamforce was different than prior events, and why the absence of significant product announcements may suggest an acceleration of CRM commoditization. |
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CRM Evolution, Salesforce.com Communities, Sage Summit & CRM Idol Top This Month's Events |
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The big news and events occurring in the CRM industry during August included CRM magazine's CRM Evolution conference, the announcement of Salesforce.com Communities, Sage's annual customer and partner summit, the increased competition and decreased number of contenders in CRM Idol and a well done research report titled Social Media 2012, State of Adoption. |
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CRM Idol, Kana, Gamification and a CRM Bus Tour Lead The Month's News & Events |
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The most touted events occurring in the CRM industry during July included the kick-off of CRM Idol season 2, the Kana acquisition of Sword Ciboodle, the advancement from concept to solution for a relatively new disruptive technology called gamification and a never before done CRM educational road trip called The CRM Bus Tour. |
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A Social Marketing Movement & Oracle CX Dominate The Month's News & Events |
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The events that consumed the CRM industry's oxygen during June included the move by several CRM software vendors to acquire their way into a social marketing movement that may become the single highest growth sector in the CRM industry—and Oracle's push to assume a leadership position in the burgeoning Customer Experience (CX) market. |
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SugarCRM SugarCon, SAP SAPPHIRE NOW, Marketo Summit & CRM Idol |
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The CRM events that grabbed the industry's attention during May included SugarCRM's SugarCon, SAP Sapphire Now, Marketo's Summit and the kick-off of CRM Idol's second season. Here's my take-away for each of these events, and some musings about how these events shape the industry. Check back on the last of each month for the next CRM industry recap. |
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